All33 Backstrong Chairs

all33Bing Howenstein, along with a mysterious “superstar,” pitches All33, the makers of the Backstrong Chair, in Shark Tank episode 1210. The company name, All33, refers to the fact that the chair ergonomically aligns all 33 of the vertebrae in your spine. Howenstein is the CEO of the company and he is set to appear with one of the many celebrity endorsers of the product (my guess is it’s Paula Abdul due to her public acknowledgement of back issues).

Howenstein didn’t invent the product, it was created by Dr. Dennis Colonello is a world-renowned chiropractor with over 35 years of experience who happens to be the team chiropractor for the LA Clippers. He co-founded the company with a man named Jim Grove who helped design office chairs that have over half a billion dollars in sales. Howenstein brings years of entrepreneurship and a lot of connections in the entertainment industry to the table.

The chair itself is unique in that the base of the chair is suspended – like a saddle – from the chair’s arms. The ergonomics “cradle” your back and “sit in motion technology” lets the chair moves with you. This helps your core, your back, and your circulation. The company got started with an IndieGoGo Campaign and a Kickstarter campaign that raised a total of $1,307,184 back in late 2017/early 2018. They had some issues with importing the final product from Hong Kong, so perhaps they want a Shark to help with that.

Company Information

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Posts about All33 on Shark Tank Blog

BackStrong Ergonomic Desk Chairs

All33 Shark Tank Recap

Bing will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Daymond John. that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on All33 will be available on Shark Tank Blog once this episode airs.

All33 Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on All33 & Bing Howenstein as more details become available.

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