Gameday Couture Shark Tank Update – Shark Tank Season 6
Kurt and Shawnna Fedderson pitched Gameday Couture, a women’s fashion line focused on licensed collegiate apparel, seeking an investment to expand their business and licensing.
Kurt and Shawnna Fedderson pitched Gameday Couture, a line of college-licensed fashions for the female fan, in Shark Tank Season 6, Episode 11. The Feddersons described Gameday Couture as “classic and traditional women’s fashion with a contemporary twist.”
Shawnna was frustrated by the lack of women’s fan apparel, so she created the Gameday Couture fashions to fill the void.
Could Gameday Couture fashion get a deal with the Sharks?
About Gameday Couture
| Category | Details |
|---|---|
| Business Name | Gameday Couture |
| Founders | Kurt and Shawnna Fedderson |
| Industry | Women’s Sports Apparel |
| Product | Licensed Collegiate Fashion for Women |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $500,000 for 20% equity |
| Deal Status | Deal secured with Mark Cuban |
| Deal Outcome | $500,000 for 30% equity |
| Valuation | $2,500,000 |
The founders licensed over 30 college teams (mostly big-time football schools) and were actively seeking more college licenses every day. They worked with the schools when designing their fashions to ensure the school’s brand was positively and accurately reflected in their clothing.
The designs ranged from bedazzled tees to scarves to sweaters and more. The clothing wasn’t just team jerseys in pink!
Gameday Couture also did private labeling for high schools and smaller colleges on a case-by-case basis. They said they’d like to pursue professional sports licenses for their line, which would certainly ramp up their sales quickly.
They were likely looking for a shark to help them navigate licensing and for cash to fund production.
Gameday Couture Shark Tank Pitch
Kurt and Shawnna entered with an entourage seeking $500K for 20% equity in their business.
They explained their product and how they’ve had regional success. The models handed out samples as they explained their growth from three-quarters of a million to $1.25 million in three years.
Robert Herjavec compared their business to Tipsy Elves. Lori Greiner liked the product and their price point. Kevin O’Leary questioned them about their valuation, and Kurt explained they had invested profits in licensing.
Mark Cuban wanted to know about their online sales. He thought they should have gone big online sooner.
What Made Gameday Couture Unique?
Gameday Couture stood out by combining fashion-forward design with officially licensed collegiate branding for female sports fans.
- Focused specifically on women’s sports fashion
- Offered stylish alternatives to traditional jerseys
- Worked directly with schools for authentic branding
- Expanded beyond colleges into professional sports licensing
Did Gameday Couture Get a Deal on Shark Tank?
Yes, Gameday Couture secured a deal after several Sharks questioned the valuation and scalability of the business.
Lori Greiner was the first to drop out.
Kevin remained unconvinced about the company’s valuation. He argued the company was overvalued and believed the business could easily be duplicated. He estimated the company was worth closer to $750,000 and decided to drop out.
Daymond John explained he had tried the concept and eaten a lot of the inventory, and he thought the business was worth $1.5 million. Robert Herjavec wanted them to run a little faster, and he went out.
Mark Cuban offered $500K for 30% with a “mystery caveat.” He wanted an answer right away. They agreed. Mark wanted them to design licensed Mavericks clothing for his number one fan: HIS WIFE. Shawnna said she already had a design!
Finally, the deal was secured with Mark Cuban for $500K for 30% equity.
Gameday Couture Shark Tank Update
After their Shark Tank appearance, the deal with Mark closed. It opened some new doors for the Gameday Couture.
The company had an update segment in Shark Tank Season 7, Episode 28. In the segment, they revealed the business was continuing to grow rapidly following the Shark Tank appearance. By 2018, they had $12 million in total sales.
In 2020, the company launched Social House, its own unlicensed clothing line. That same year, they entered into a licensing deal with the NBA and now had merchandise for all their teams in addition to the over 1500 college licenses. You could find their products in Dick’s Sporting Goods and many other retail outlets.
In September 2021, the company partnered with ABC’s The Bachelor to provide apparel for “contestant” Madison Prewett. As of May 2022, the company was still in business and was doing over $5 million in annual revenue.
Gameday Couture also continued building a strong social media presence, growing to more than 75,000 Instagram followers while regularly launching collections tied to major sporting events and seasonal promotions.
Today, Gameday Couture holds over 350 NCAA, NFL, MLS, and Team USA licenses and is available in more than 2,500 stores nationwide.
Where Can You Buy It?
Customers could purchase Gameday Couture products through the company’s official website and through various retail outlets.
Fans could follow the company on Facebook, Twitter, Instagram, and other social media platforms for updates on new collegiate and NBA collections.
Posts About Gameday Couture on Shark Tank Blog
Want to explore more about Gameday Couture and similar women-focused fashion brands featured on Shark Tank? Check out more on female fan fashion of Gameday Couture.
Quick Summary
- Gameday Couture offered licensed collegiate apparel designed specifically for female fans, featuring stylish and fashionable pieces beyond traditional team jerseys.
- The company secured a $500,000 deal with Mark Cuban for 30% equity, helping them expand licensing and production.
- Since the show, Gameday Couture has expanded to NBA licensing and launched a new unlicensed clothing line, Social House, with over $5 million in annual revenue.
Check out other Shark Tank Season 6 Episodes.
Curious about the other businesses featured in Shark Tank Season 6 Episode 11? Explore more updates and see which ideas made a splash in the Tank.
