Vade Nutrition Shark Tank Update – Shark Tank Season 10
Joe and Meghan Johnson Pitch Vade Nutrition’s Innovative Protein Powder Pods on Shark Tank Season 10. They landed a deal with Mark and Alex.
Husband and wife team Joe and Meghan Johnson pitch Vade Nutrition, their business that sells “protein powder pods,” in Shark Tank Season 10 Episode 6. The couple met at a summer camp for college athletes. Joe, a former Michigan State wrestler, and Meghan, a former cheerleader at Arizona State, both love to work out. They also drink a lot of protein shakes.
Check out other Shark Tank Season 10 Episodes.
About Vade Nutrition
| Category | Details |
|---|---|
| Business Name | Vade Nutrition |
| Founders | Joe and Meghan Johnson |
| Industry | Health and Fitness, Nutrition |
| Product | Protein powder pods with a dissolvable membrane |
| Deal Status | Deal secured with Mark and Alex |
| Investment Asked | $250,000 for 10% equity |
| Deal Outcome | $700,000 for 40% equity |
| Valuation | $2.5 million |
The Johnsons created Vade Nutrition because they had a problem they wanted to solve. Whenever they were on the go trying to make their protein shakes, the powder would end up making a mess. Joe invented a pre-made, protein pod that has all the powder needed for one shake inside a dissolving membrane.
The word “Vade” is Latin for “to vanish,” and that’s what the membrane does. It eliminates measuring, mess, and lugging around a big jar of protein powder.
Workout enthusiasts love the patented product’s convenience, whether they’re serious competitors or “weekend warriors.” The Johnsons have a patent pending, too. They began selling Vade Nutrition products in mid-2016 after they quit their jobs to pursue their entrepreneurial dreams. They sell on their website and on Amazon.
A pack of 30 costs $44.99, and they come in vanilla, chocolate, or a combo pack. They likely need a Shark to help with distribution and managing growth. Will a Shark see the promise in these protein pods?
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Vade Nutrition Shark Tank Recap
Joe and Meghan enter the Shark Tank seeking $250,000 for 10% equity in their business. They make their presentation, then give samples to the Sharks. Not all of them like the taste. Their sales for the year are just $80,000, with $30,000 in the last month.
The reason for the low yearly sales was that they got a bad batch of product from their supplier, and the supplier would not refund their money.
Did Vade Nutrition Get a Deal on Shark Tank?
Mark thinks the real money is in expanding their delivery method. He offers $250,000 for 20% equity.
Lori starts saying she can help them with packaging when A-Rod butts in. He says this is “in his wheelhouse” and asks Mark if he’ll partner with him. Mark agrees, and they offer $700,000 for 40%. Joe and Meghan accept.
Vade Nutrition Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark and A-Rod never materialized. You can find these products at Walmart, GNC, bodybuilding.com, and Amazon.
In 2020, the company entered into a manufacturing partnership with Amway. In 2022, the company was ranked 392 on the Inc. 5000 list of fastest-growing companies. Their products can be found in over 8,000 retail locations, including CVS, Winn-Dixie, Walmart, GNC, and more.
As of August 2023, the company is still in business and earns $6 million in annual revenue with lifetime sales of over $40 million.
Posts about Vade Nutrition on Shark Tank Blog
Where Can You Buy It?
Vade Nutrition packs are available for purchase on their official website, Amazon, and other major retailers. Check out their social media pages for more updates: Facebook and Twitter.
Quick Summary
- Joe and Meghan Johnson present Vade Nutrition, a company selling dissolvable protein powder pods, seeking $250,000 for 10% equity on Shark Tank.
- The Sharks, impressed by the convenience of the product, engage in negotiations.
- Despite the deal not materializing, Vade Nutrition has flourished, entering over 8,000 retail locations and earning $6 million in annual revenue by 2023.
Curious to know about more products from this episode? Check out other businesses that participated alongside Vade Nutrition.
