Husband and wife team Joe and Meghan Johnson pitch Vade Nutrition, their business that sell “protein powder pods,” in Shark Tank episode 1007. The couple met at a summer camp for college athletes. Joe, a former Michigan State wrestler, and Meghan, a former cheerleader at Arizona State, both love to work out. They also drink a lot of protein shakes.
The Johnsons created Vade Nutrition because they had a problem they wanted to solve. Whenever they were on the go trying to make their protein shakes, the powder would end up making a mess. Joe invented a pre-made, protein pod that has all the powder needed for one shake inside a dissolving membrane. The word “Vade” is Latin for “to vanish” and that’s what the membrane does. It eliminates measuring, mess and lugging around a big jar of protein powder.
Workout enthusiasts love the patented product’s convenience, whether they’re serious competitors or “weekend warriors.” The Johnsons have a patent pending, too. They began selling Vade Nutrition products in mid 2016 after they quit their jobs to pursue their entrepreneurial dreams. They sell on their website and on Amazon. A pack of 30 costs $44.99 and they come in vanilla, chocolate or a combo pack. They likely need a Shark to help with distribution and managing growth. Will a Shark see the promise in these protein pods?
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Vade Nutrition Shark Tank Recap
Joe and Meghan enter the Shark Tank seeking $250,000 for 10% equity in their business. They make their presentation, then give samples to the Sharks. Not all of them like the taste. Their sales for the year are just $80,000 with $30,000 in the last month. The reason for the low yearly sales was they got a bad batch of product from their supplier and the supplier would not refund their money.
Mark thinks the real money is in expanding their delivery method. He offers $250,000 for 20% equity. Lori starts saying she can help them with packaging when A-Rod butts in. He says this is “in his wheelhouse” and asks Mark if he’ll partner with him. Mark agrees and they offer $700,000 for 40%. Joe and Meghan accept.
Vade Nutrition Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark and A-Rod never materialized. You can find these products at Walmart, GNC, bodybuilding.com, and Amazon. As of June, 2022, the company is still in business and earns $6 million in annual revenue with life time sales of $32 million by the end of 2021.
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