Kristopher Quiaoit and Victor Macias pitch Nui, their keto diet-friendly cookies, in Shark Tank episode 1007. A few years ago, the guys decided to try the keto diet – a diet that virtually eliminates carbs and sugar. Victor actually lost forty pounds and both men felt like they had more energy. They found it difficult to eliminate sugar since it's in a lot of foods. The two friends also had a weakness for cookies.
They began experimenting in Kristopher's mother's kitchen and after many tries, they came up with a cookie that was low carb, low sugar, and delicious. Nui cookies are made with almond, good fats, and natural sweeteners. There is a little naturally occurring sugar in the nuts, but it would take almost 20 Nui cookies to equal the amount of sugar in one traditional cookie. With a blend of natural sweeteners, monk fruit and erythritol, the guys managed to make a cookie that's as sweet as any other. Each cookie is gluten-free, low net carb, diabetic friendly, and keto friendly.
They got their business going with two Kickstarter campaigns, one raised $21,495 in August 2016 and another raised $79,187 in October 2017. Back then, they were calling it “The Keto Cookie.” They changed the name to Nui and rebranded in May, 2018.
A pack of 16 cookies costs twenty-five bucks. There are four flavors: Ginger Something, Chocolate Chip, Peanut Butter and Double Chocolate. Reviews online are mostly positive and almost everyone thinks they taste yummy. Right now, they're only available online. They likely want a Shark's help getting broader distribution.
Nui Company Information
Posts about Nui on Shark Tank Blog
Nui Shark Tank Recap
Kristopher and Victor will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Guest Shark Alex Rodriguez that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Nui will be available on Shark Tank Blog once this episode airs.
Nui Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Nui & Kristopher Quiaoit and Victor Macias as more details become available.