Hanukkah Tree Topper Shark Tank Update – Shark Tank Season 5
Hanukkah Tree Topper, founded by Morri Chowaiki, offers a unique tree topper for interfaith families celebrating Christmas and Hanukkah. It appeared on Season 5 and secured a deal with Daymond John.
Morri and Marina Chowalki, an interfaith couple, pitch the Hanukkah Tree Topper in Shark Tank Season 5 Episode 12. Their goal is to schmooze the Sharks into helping them “bring cultures together during the holidays.” There are around 1 million Jewish/Christian families in the USA who celebrate both Christmas and Hanukkah to one degree or another, and the company brings these families some Mazel Tov to the Merry Christmas tree.
The couple launched their business in 2009, and they’ve sold “thousands” worldwide since. The product is currently the number one selling tree top ornament on Amazon. Assuming the Sharks go for the whole shmeer, they’ll be looking for a “strategic partnership” to get them into the big box stores.
Check out other Shark Tank Season 5 Episodes.
About Hanukkah Tree Topper
| Category | Details |
| Business Name | Hanukkah Tree Topper |
| Founders | Morri and Marina Chowaiki |
| Industry | Consumer Durables |
| Product | Interfaith tree topper |
| Deal Status | Deal secured with Daymond John |
| Investment Asked | $50,000 in exchange for 15% equity |
| Deal Outcome | $50,000 in exchange for 35% equity |
Hanukkah Tree Topper Shark Tank Recap
The segment begins in the Chowalki home where Morri highlights their interfaith family. He’s been selling Hanukkah Tree Topper for three years and has two mortgages he’s taken out on his home. He needs the Sharks to keep the business going.
When Morri enters the Tank, he asks for $50,000 for 15% and presents his product as the best new ornament for “Chrishnakkah.” He delivers a funny pitch and hands out Tree Toppers to the Sharks. He says he’s sold 12,000 units online, 200 Bed Bath and Beyond stores, and in an in-flight magazine.
Morri has sales of $150K for the last three years, which has the Sharks saying “Oy Vey!” He needs the money for space, product development.
Did Hanukkah Tree Topper Get a Deal on Shark Tank?
Mr. Wonderful thinks it’s too seasonal and it’s a one-off product. Morri then reveals he has deals to demo the product in a lot of mass retailers, but Mr. Wonderful goes out. Lori agrees with Kevin and goes out too. Mark doesn’t think Morri is set up to grow, so he’s out. Robert quickly follows.
Daymond brings up his deal with Soundbender and Rabbi Moshe Weiss. He says Christmas and Hanukkah are about faith and offers $50K for 35% of the company. Morri asks a question, and Daymond reveals it’s a licensing play.
Morri appears to waffle for a few seconds, and then he accepts Daymond’s offer by saying,g “kiss me!” Daymond dons Morri’s blue Santa hat and does a little dance. An emotional Morri calls his family to give them the good news.
Hanukkah Tree Topper Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Hanukkah Tree Topper did big holiday sales after appearing on Shark Tank, and inventor Morri Chowaiki appears in Shark Tank Season 6 Episode 14 to give his update on this Shark Tank success story.
In the update, Daymond announced that the company did a big licensing deal with Kurtis Adler, who handles production and distribution. Daymond and Mori now get a royalty on every product they sell. They also made a donation to Toys for Tots.
In 2016, Daymond hired Morri as Head of Sales and Retail for his Shark Group. As of April 2023, annual revenue is $2 million. As of 2024, the estimated net worth of Hanukkah Tree Topper is $5 million.
Posts About Hanukkah Tree Topper on Shark Tank Blog
Where Can You Buy It?
Hanukkah Tree Topper products are available for purchase on their official website and on Amazon. Check out their social media pages for more updates: Facebook and Twitter.
Quick Summary
- Morri and Marina Chowaiki pitched the Hanukkah Tree Topper on Shark Tank Season 5, offering a tree topper for interfaith families.
- They secured a deal with Daymond John, leading to a licensing agreement with Kurt Adler.
- As of 2023, the business generates around $2 million in annual revenue, with strong holiday sales.
Curious about the other businesses that appeared on Shark Tank Season 5 Episode 12, alongside Tipsy Elves? Check out the business updates!
