Just the Cheese

just the cheeseDavid Scharfman hopes for a deal for Just the Cheese, his crunchy cheese snack, in Shark Tank episode 1120. The product is not new, but rather a ressurection of a snack produced by his father many years ago. David always liked the inside part of his grilled cheese sandwiches and he liked them crispy. He challenged his dad to create a snack based on this idea and he did.

The Scharfman family owns Specialty Cheese Company, a Wisconsin based cheese business. David’s dad made the snacks and the company successfully sold them for years. They were all the rage at the height of the Atkins Diet’s popularity. David says the brand “faded away over time” as he grew up and moved to the east coast to work as a consultant.

One day in 2017, he and his wife were shopping and they bought a baked cheese snack to munch on. David knew Just the Cheese was a better product, so he called his dad to see if they could start making it again. He and his wife moved back to Wisconsin and re-started the business.

Now, Just the Cheese is widely available on Amazon and at thousands of stores nationwide. The product comes in bars and in “minis,” bite sized crisps. A 16 pack of minis is $18.99 and a 12 pack of bars (two to a pack) is $23.88. They come in 5 flavors: White Cheddar, Wisconsin Cheddar, Grilled Cheese, Garlic and Chive and Jalapeno. Scharfman must have big sales as he’s coming in with a $10 million valuation. Will a Shark think this is a sharp investment?

Company Information

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Posts about Just the Cheese on Shark Tank Blog

Just the Cheese Grilled Cheese Bars

Just the Cheese Shark Tank Recap

David is seeking $500,000 for 5% of his company. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Just the Cheese will be available on Shark Tank Blog once this episode airs.

Just the Cheese Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Just the Cheese & David Scharfman as more details become available.

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