LiquidView Shark Tank Update — Shark Tank Season 17
A premium, architectural alternative to traditional screens that transforms blank walls into immersive, ever-changing virtual windows.
Mitch Braff entered the stage of “Shark Tank Season 17 Episode 8,” pitching his brand, LiquidView. This business designed and developed revolutionary virtual screen windows for commercial and residential properties. Indeed, this was a product that blew the roof off, impressing the Sharks at the same time.
About LiquidView
| Category | Details |
|---|---|
| Business Name | LiquidView |
| Founder | Mitch Braff |
| Industry | Lifestyle |
| Product | Virtual screen windows |
| Investment Asked | $250,000 for 2.5% equity |
| Deal Status | No deal |
| Valuation | $10 million |
Mitch Braff was a filmmaker, and most of his time was spent shooting videos and designing screens. One day, when he was standing and looking out from the window, he could only see buildings in different colors. That disappointing view stuck with him.
The idea of virtual screens, instead of windows, influenced him to commence LiquidView. Basically, Mitch wanted something that feels like an actual window on the wall with a life-like view, and not like a TV screen.
Consequently, the end product was a window screen with a 24-hour loop of multiple locations in the world. So, the screen system view will be running exactly like the local time, as it was synced with it. Of course, the product is not cheap; it is expensive, as LiquidView’s target audience is people who spend on luxury.
Additionally, these screens do not flicker or burn out. They are commercial-grade displays of 4K designed for 24/7 runtime. Customers can choose from a wide range of catalogs with different views of different locations.
Let’s have a closer look at what happened during Mitch’s pitch on the Tank, and why the product is unique.
LiquidView Shark Tank Pitch
Mitch Braff came on the Tank seeking $250,000 in exchange for a 2.5% stake in the brand, further valuing the company at $10 million.
Mitch presented the three-screen installation of the window screen in front of the Sharks. Also, he displayed multiple locations, high-resolution views that were synced to the circadian rhythms of individuals.
Undoubtedly, his presentation and powerful pitch impressed all the Sharks, especially Barbara Corcoran. Mitch took the opportunity and shared with the Sharks that they have shot 10 different views. When Kevin O’Leary asked him about the cost, he replied that the system, along with the hardware, would cost $48,000.
Mr. Wonderful was very interested in the product, and he asked about the cost of the HDMI input on a 6K display. Mitch told him that it would cost $2000 for the media player, and then $299 per month. Besides that, Michael Strahan wanted to know if there were multiple price points.
However, the founder said that their target market is 80% commercial, and in 2024, they exceeded $1 million in revenue generation. LiquidView systems are already installed in hospitals and memory care homes because they reduce the stress level by up to 50%.
Robert Herjavec asked if the brand is making any money. But the founder shared with the Sharks that the brand would be profitable by mid-2026. Let’s dive deeper and understand why this product is unique.
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What Makes LiquidView Unique?
There are various things that are unique about the brand and the product. Let’s have a look at some of those:
- LiquidView is not marketed as a television. It’s designed and installed to function like a real window. Thus, it is framed and mounted on the walls.
- The screens are the same type used in airports and control rooms. Certainly, engineered to run continuously without burn-in or flicker, unlike consumer TVs.
- LiquidView transforms blank or windowless walls into immersive visual openings, adding a sense of space, openness, and atmosphere.
- The company does not rely on stock footage. LiquidView’s team captures original, high-resolution video designed to feel natural and calming.
Did LiquidView Get A Deal On Shark Tank?
Indeed, LiquidView was one of the finest products ever pitched on Shark Tank. It impressed the Sharks, particularly Kevin O’Leary and Barbara Corcoran, but the concern was that the brand was not profitable yet.
Though Lori Greiner was interested in the idea, she mentioned that she likes products that are affordable. So, she decided to bow out of the deal. Michael Strahan also decided to stay out of the negotiations because he did not agree with the high price point.
Barbara Corcoran also agreed with Michael, but she admitted that in a city like New York, where you can see high-rise buildings, this product will work. However, she did not invest in the brand.
Similarly, Kevin O’Leary and Robert Herjavec bowed out, leaving no deal on the table. Unfortunately, Mitch Braff had to leave empty-handed.
LiquidView Shark Tank Update
After the episode aired, LiquidView witnessed a jump in traction and visibility. The product was specifically designed for premium customers, and the brand could not secure a deal on the Tank.
Also, in one of the recent updates at CES 2026, LiquidView announced its appearance on Shark Tank, along with its mission to bring windows and views to windowless spaces.
Where Can You Buy It?
If you want to purchase the setup along with the 4K display, you can contact them through their official website and ask for information. You can check more updates on their Instagram page.
Quick Summary
- Mitch Braff appeared on the Tank, pitching his brand, LiquidView. It is a virtual window screen product, especially designed for commercial spaces.
- The product was developed to match the circadian rhythm of an individual and sync with the local time. Furthermore, the team captures real videos from rooftops and beaches.
- Mitch Braff could not secure a deal because of the premium market that the brand captures.
