Love Is Project

love is projectChrissie Lam and her mom, Gladys, introduce the Sharks to the Love Is Project, Chrissie’s jewelry business with a social mission, in Shark Tank episode 1211. Chrissie, who has a background in fashion design, quit the corporate world in 2012 and moved to Kenya where she met women from the Maasai tribe. They made beautiful beaded bracelets and Chrissie had them make her a bracelet with the word “Love” on it.

She decided to sell the bracelets online as a way to provide employment opportunities for women in third world countries. People began sharing photos of the bracelets on social media with messages about what love means to them. Things kind of took off from there. Originally, Chrissie worked with women in Kenya, Indonesia, and Ecuador. Now, more than 2000 women from ten countries make Love Is Project bracelets. Sales to date are over $4 million.

In addition to providing opportunities in developing countries, Chrissie is philanthropic with her profits. She regularly donates to a wide variety of charities and causes. She also wrote a book – a collaboration of all the stories customers sent her – called The Greatest Love Story Ever Told (a second addition is in the works). In the future, she wants to offer a quarterly subscription and expand her product offerings. She’s hoping a Shark will help her with that.

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Love Is Project Shark Tank Recap

Chrissie and Gladys will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Guest Shark Alex Rodriguez that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Love Is Project will be available on Shark Tank Blog once this episode airs.

Love Is Project Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Love Is Project & Chrissie and Gladys Lam as more details become available.

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