Slice of Sauce

slice of sauceCole and Emily Williams seek an investor for Slice of Sauce, their ketchup and sauce slices, in Shark Tank episode 1211. Ketchup slices are kind of like fruit roll-ups, but made from ketchup. Emily claims the idea came from and old barbeque sauce recipe her dad concocted years ago at his restaurant. When she tried to replicate it, she had a bunch of braised veggies left over that she had to throw out. Apparrently, Emily is not the wasteful type. She ground up the left overs, baked and dried them. What she got was a dried sheet of sauce tha would eventually become Slice of Sauce.

The slices make it a bit easier to tote “ketchup” on the road or while on a hiking or camping trip. They’re square – like a piece of American cheese – and come in pouches of 8. The “sauce” should last for a year in the cupboard and don’t require refrigeration. They come in two flavors: Classic Ketchup and Spicy Sirracha. Each pouch costs $5.99 and is available for pre-order on their website.

They had a successful Kickstarter campaign back in 2017 that raised $30,090 to get the business off the ground. Since then, they’ve promoted the product at food shows and were finalists in Naturally Austin’s “Pitch Slam.” They likely need a Shark’s help getting production running and getting on store shelves.

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Posts about Slice of Sauce on Shark Tank Blog

A Slice of Sauce – Ketchup Slices

Slice of Sauce Shark Tank Recap

Cole and Emily will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Guest Shark Alex Rodriguez that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Slice of Sauce will be available on Shark Tank Blog once this episode airs.

Slice of Sauce Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Slice of Sauce & Cole and Emily Williams as more details become available.

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