Luna Magic

luna magicMabel and Shaira Frías are sisters and they jump into the Shark Tank with their brand of make up, Luna Magic, in episode 1211. Their bright and bold colors are inspired by Caribbean & Latin American culture. Mabel is a former digital strategist who helped the online sales of beauty products for Macy’s, Nordstrom and others. Shaira is a former journalist and a make up artist who went to the Academy of Freelance Makeup School.

Mabel found it difficult to get big companies to embrace the vibrant colors she wanted make up to express. She approached her sister in early 2019 and they started their business. The ladies were raised in New York with Dominican parents and they wanted a beauty line that would appeal to all Latinas and those who like the culture. They named the business as an ode to their mother who passed away while they were planning their start up. In May, 2020, the company was awarded a Glossier Grant, an award set up by the billion dollar make up company specifically for black owned beauty companies. They were one of 16 “winners” out of over 30,000 applicants.

African American and Latina women spend over $35 billion on cosmetics annually and the Frais sisters want to appeal to that market. The company sells eye shadow, lipstick, brushes, false eyelashes and more. The colors are fun and bright and their pricing is in line with recognizable, name brand make up products. They areavailable on Amazon, WalMart and other stores, but they’d like to blow up their “Latin Vibe” business with the help of a Shark.

Company Information

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Posts about Luna Magic on Shark Tank Blog

LunaMagic – Latina Inspired Make Up

Luna Magic Shark Tank Recap

Mabel and Shaira will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Guest Shark Alex Rodriguez that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Luna Magic will be available on Shark Tank Blog once this episode airs.

Luna Magic Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Luna Magic & Mabel and Shaira Frías as more details become available.

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