Marvin and Aleah Montague introduce the Sharks to Meat the Mushroom, their vegan bacon made from 5 simple ingredients, in Shark Tank episode 1508. The husband and wife team started the business in 2021 after being vegan for 7 years. Marvin initially went vegan for health reasons – it helped him beat an early diagnosis of heart disease and cured the asthma that had bothered him since childhood.
Their product, which they call “Shroomacon,” is the first they introduced. It tastes like BACON! The ingredients are mushrooms, olive oil, smoke flavor, salt and black pepper. Each slice is just 25 calories (compared to 44 for a slice of bacon). The Shroomacon is free of nitrates, soy, gluten, cholesterol and saturated fats.
Eight 3 ounce packs cost $88. They have their products in several regional grocery chains like Woodman’s Central Market, Mom’s Organic Market and dozens of independent stores. They likely want a Shark’s help getting into more national chains.
Company Information
Posts about Meat the Mushroom on Shark Tank Blog
Unveiling Shroomacon: A Vegan Bacon Innovation on Shark Tank
Meat the Mushroom Shark Tank Recap
Marvin and Aleah will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and recurring Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Meat the Mushroom will be available on Shark Tank Blog once this episode airs.
Meat the Mushroom Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Meat the Mushroom & Marvin and Aleah Montague as more details become available.
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