Screen Skinz Shark Tank Update — Shark Tank Season 17
Screen Skinz reimagines phone protection by blending patented disappearing designs with personal expression and pop culture appeal.
Wayne Pfeffer, Clay Canning and RaShaun Brown stormed the stage of “Shark Tank Season 17 Episode 10,” with their unique screen protectors. They pitched their brand, Screen Skinz, which develops customized screen guards for individuals.
Now, the big question is whether the Sharks will invest in it or will they decide to pass?
About Screen Skinz
| Category | Details |
|---|---|
| Business Name | Screen Skinz |
| Founders | Wayne Pfeffer, Clay Canning and RaShaun Brown |
| Industry | Technology |
| Product | Customized screen protectors |
| Investment Asked | $300,000 for 7.5% equity |
| Deal Status | Secured with Alexis Ohanian and Kevin O’Leary |
| Deal Outcome | $300,000 for 15% equity, plus $1 royalty on each unit sold until 900K is recouped |
| Valuation | $4 million |
Clay Canning has always been a natural entrepreneur, having started selling screen protectors on Amazon while in college. The idea to commence Screen Skinz struck him in 2018, when he realized that existing screen protectors do not make an individual’s phone feel personal.
Later in December 2022, RaShaun Brown joined the company as a co-founder.
The brand Screen Skinz sells customizable, licensed screen protectors for prominent brands. The brand’s technology is patented in the U.S. Their artwork or tattoos are visible on the screen when the phone is off, but disappear when it turns on.
Additionally, customers can choose from a variety of customized themes like angel numbers, zodiac signs, and even their favorite sports teams. They also offer easy installation with an included installation tray, and the protectors are scratch-resistant.
Let’s have a look at their Shark Tank pitch and how the Sharks reacted after their presentation.
Screen Skinz Shark Tank Pitch
Clay, Wayne, and RaShaun entered the Tank seeking $300,000 in exchange for a 7.5% stake, further valuing the brand at $4 million. They presented the customized screen protectors to the Sharks, and most of the investors liked the product.
Lori Greiner asked the entrepreneurs how they sell and customize. Wayne took the plunge and shared with the Sharks that they can purchase it directly from their website or Amazon. Customers can also submit the design they want printed or choose from the existing design themes.
RaShaun said that they have sports licenses from the NFL, MLB, NHL, NCAA, and NBA. Also, he shared with Alexis Ohanian that 90% of their sales come from personalized IP, but they want to expand the footprint and open it for everyone.
Kevin O’Leary asked about the sales, which stood at $850,000 since 2022, and they have sold more than 28,000 units.
In 2022, the company lost approximately $70,000, and in 2023, it lost $484,000 because it did not have the license at that time. Furthermore, earlier, they partnered with a third-party logistics company, and that is how they lost the money.
So, in August 2024, they built their own internal manufacturing unit in the U.S. Consequently, from August to December 2024, they generated $200,000 in revenue, and in 2025, they project to earn $1 million in revenue and break even.
The founders shared that the retail price of a standard screen protector is $30, a licensed product costs $40, and a customized product costs $50. Besides that, the most amazing moment was when they told the landing cost of $3, with higher margins. Of course, Kevin, Daymond John, and the guest Shark Alexis were all impressed by the margins.
As of now, the brand is not making any money, so let’s see what is unique about Screen Skinz and whether the Sharks would invest in it.
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What Makes Screen Skinz Unique?
There are various reasons why Screen Skinz is unique from existing alternatives. Let’s list some of those:
- The most distinct feature of Screen Skinz is that the artwork disappears once you turn on your phone. Thus, this disappearing design technology preserves clarity and usability.
- Screen Skinz integrates designs directly into the tempered screen rather than printing them on the surface. This ensures longevity and a premium design finish.
- Also, each screen protector is made from 0.33mm tempered glass, offering shatter protection and touchscreen responsiveness.
Did Screen Skinz Get A Deal On Shark Tank?
After listening to their pitch, Kevin O’Leary decided to make an offer because the market was huge. He offered $300,000 in exchange for a 20% stake. Though it was a great offer from Mr. Wonderful, the founders decided to hear from other Sharks as well.
Lori Greiner and Daymond John backed out of the deal negotiations because they thought it was too early. Also, Kendra Scott decided to bow out for the same reason, as she did not think they needed a Shark right now.
Interestingly, the guest Shark, Alexis Ohanian, decided to offer $300K in exchange for 20%, the same as Mr. Wonderful’s offer. That’s when the negotiation became more intriguing, as Kevin changed his offer to $300K in exchange for a 10% stake, plus $1 royalty on each unit sold until he recoups $900,000.
The founders were willing to take this offer, but they wanted Alexis and Kevin to team up. So, both of them came together and offered $300,000 in exchange for a 15% stake, plus $1 royalty per unit sold until they recoup $900K. Thus, the deal was closed on the same terms.
Screen Skinz Shark Tank Update
After the episode aired, Screen Skinz got more traction and visibility. Also, after the deal was closed with Alexis Ohanian and Kevin O’Leary, the brand is running a 20% discount sitewide. Customers can use the code SHARK and get the discount.
Where Can You Buy It?
You can purchase the screen protectors on their official website or on Amazon. To get more updates regarding the brand, you can check their Instagram page.
Quick Summary
- Wayne Pfeffer, Clay Canning, and RaShaun Brown appeared on the Tank seeking $300,000 for a 7.5% stake.
- Screen Skinz offer customizable screen protectors, in which the artwork appears when the screen is off and disappears when the screen is on.
- The deal was closed with Alexis Ohanian and Kevin O’Leary.
