Snacklins

snacklinsSamy Kobrosly hopes the Sharks bite on Snacklins, his vegan “pork rinds,” in Shark Tank episode 1105. Kobrosly is a Washington DC area DJ who likes hanging out at his favorite BBQ joint. One night while sipping whiskey with the chef, they started joking that it would be funny to make a vegan pork rind (or “cracklin”). After they stopped laughing, they realized it would be a cool idea. The result was Snacklins.

Samy and his chef friend spent several months figuring out how to make vegan pork rinds. The ingredients include yucca, mushrooms, onions and either soy-ginger or barbecue sauce. The concoction is fried in sunflower oil and it retains a crispy, cracklin crunch and superior taste.

Snacklins are gluten-free, low calorie, non-GMO, vegan, dairy-free and paleo-friendly. They have far fewer calories than other snack foods. At only 80 calories a bag, Kobrosly encourages customers to “eat the whole bag.” Compare that to a similar sized bag of Doritos at 150 calories a bag and you can see the difference. They also have far less fat and sugar than other popular snack foods.

Snacklins started out in mid-Atlantic health food stores and grew from 100 stores to over 1000 very quickly. They’re now in Wal Mart and on Amazon. Kobrosly is redoing the packaging to actually make the product look more like junk food than health food so he’s less “in your face” with his customers. He likely wants a Shark to help him blow up the brand. Will Sharks like this snack?

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Snack-lins – Vegan “Pork Cracklin”

Snacklins Shark Tank Recap

Samy enters seeking $250,000 for 2.5% of his business. He explains the product and its low calorie count and hands out samples. The Sharks like the taste. Samy wants a strategic partner to keep from getting knocked off by a big brand. He also needs money to expand his kitchen capacity. While Samy says he’s 11 months away from profitability, he expects to close the year with $2 million in sales.

The Sharks like the snacks, but not the valuation. This prompts Samy to explain he only owns 30% of the company. The first employees each got 10% and he raised $1.5 million from other angel investors and family members. All the Sharks, except Mark, were concerned that Samy wanted too make his own factory. Mark cites the success of Alyssa’s cookies which did the same thing.

Mark wants to make an offer and he says he wants to be fair. He offers $250,000 for 5% plus 5% advisory shares and Samy accepts.

Snacklins Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. This deal closed with Mark. There are now many national and regional chains stocking the product including Erewhon, Stop and Shop, Whole Foods and many more. They are also on Amazon.

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