Street FC Shark Tank Update — Shark Tank Season 17
A street-style soccer movement that brings strangers together through fast-paced games, local communities, and a shared love for football.
Kyle Martino stormed the stage of “Shark Tank Season 17 Episode 10,” pitching his brand, Street FC. Street FC is an app in which you can register yourself if you are a soccer player, and find a place to practice the game with strangers.
Now the big question is: whether the Sharks would like to invest or will they decide to pass?
About Street FC
| Category | Details |
|---|---|
| Business Name | Street FC |
| Founder | Kyle Martino |
| Industry | Sports |
| Product | A Soccer community app |
| Investment Asked | $250,000 for 2.5% equity |
| Deal Status | Deal secured with Alexis Ohanian |
| Deal Outcome | $250K for 3% equity plus 2% advisory shares |
| Valuation | $10 million |
Kyle Martino was named the Gatorade National Player of the Year in 1999 and was the eighth person selected in the Major League Soccer Draft in 2002. He even appeared on shows like Spartan Race. However, in 2018, he realized that he had learnt soccer on the streets, but that community no longer exists.
Consequently, he founded Street FC in 2018, an app that allows players to log in and build their profiles. They just have to click on their preferred city, choose the game, and they are all set to become a part of the vast soccer community. Through this app, players can easily reserve a place on the street-style court.
Moreover, they provide trained captains and high-end gear. Street FC’s vision is to elevate the sports experience. The brand has expanded its presence in over 13 cities with more than 15,000 players.
Let’s have a look at the pitch and how the Sharks reacted to it.
Street FC Shark Tank Pitch
Kyle Martino entered the Tank seeking $250,000 in exchange for a 2.5% stake, further valuing the brand at $10 million. He presented the app’s user interface to the Sharks, and most investors perked up after reviewing how Street FC delivers an elevated player experience.
The most interesting thing about the brand was that it was reimagining soccer not in stadiums, but in your own block.
Alexis Ohanian was the first one to show interest in knowing the revenue numbers. Kyle took this opportunity to share that in 2023, he earned $500,000, while in 2024, the revenue was just below $1 million. In 2025, the brand generated a revenue of $1.1 million.
Additionally, he shared that his brand has a membership-driven business model, costing $35 per month or $50 with some added perks.
The Wow moment on the Tank was when Kyle told the Sharks that community players are looking for more merchandise, since no one has created a dedicated soccer brand worldwide. So, in the next phase, he is launching a league campaign.
Street FC has also signed a deal with Nike. Thus, the company is building a street park in downtown New York, sponsored by Nike.
Undoubtedly, Street FC showed impressive numbers and market validation. Yet, let’s see what is different about the brand and whether he will be able to secure a deal on the Tank.
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What Makes Street FC Unique?
There are various reasons why Street FC is unique. Let’s list some of those reasons:
- Street FC is the world’s first street-style soccer community made to connect with people organically. Therefore, players can join people they have not met before in their local area or block.
- The Street FC app allows users to build their own profiles, select cities, choose games and groups, and then reserve a place on street-style courts. Players are also provided with trainers or coaches.
- Moreover, it elevates the sports experience with its high-end gear and other merchandise.
Did Street FC Get The Deal On Shark Tank?
After listening to the amazing figures and brand deals, most of the Sharks seemed interested in the brand. But Daymond John shared a history with a soccer company that failed in 2000, and he lost millions of dollars.
Kendra Scott and Lori Greiner both decided to stay out of the deal, simply because they do not understand the sport. Nevertheless, Kevin O’Leary liked Kyle’s enthusiasm and passion, and he decided to bet on it. So, he offered $250,000 in exchange for a 7.5% stake.
Interestingly, the guest Shark Alexis Ohanian mentioned clearly that this was the best time to invest in soccer, especially women’s soccer. Though he was nervous about how Street FC was going to shape, he offered $250K in exchange for a 5% stake.
Kyle presented a counteroffer to Alexis of $250K in exchange for 3%, plus 2% advisory shares. Hence, Alexis accepted the counteroffer, and the deal was closed on the same terms.
Street FC Shark Tank Update
After the episode aired, Street FC got more visibility among local soccer players across the United States. As per his pitch on the Tank, Kyle will be launching a league campaign and more merchandise in the next phase.
How To Download It?
You can download their official app from your App Store. Also, you can connect and follow their Instagram page for more updates.
Quick Summary
- Kyle Martino appeared on the Tank seeking $250,000 for 2.5% equity in his brand, Street FC.
- Street FC is an app where soccer players can create profiles and reserve a spot to play in their nearby community.
- The deal was secured with the guest Shark Alexis Ohanian.
Check out other Shark Tank Season 17 Episodes.
Curious to know more about other products that appeared on the same episode? Check out their business updates!
