The Chair Blanket Shark Tank Update – Shark Tank Season 17
Cold or damp outdoor chairs can ruin a game, concert, or backyard gathering. The Chair Blanket aims to solve that simple but frustrating problem.
Anyone who attends a game, concert, or fire-pit gathering knows the struggle. Outdoor chairs are often cold, damp, or uncomfortable. Chris and Tiffany McCasland created The Chair Blanket to solve this problem with a product that works as both a waterproof chair cover and a warm fleece blanket.
The founders pitched their business on Shark Tank Season 17, Episode 12. Their goal was to expand production and grow their outdoor comfort brand.
About The Chair Blanket
| Category | Details |
|---|---|
| Business Name | The Chair Blanket |
| Founders | Chris McCasland & Tiffany McCasland |
| Product Type | Waterproof chair cover and fleece blanket |
| Industry | Outdoor Lifestyle |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $200,000 for 10% equity |
| Initial Valuation | $2 Million |
| Deal Status | Deal secured with Robert Herjavec |
| Deal Outcome | $200,000 for 20% equity |
| Post-Deal Valuation | $1 Million |
Chris and Tiffany created the first prototypes at home and tested them with outdoor enthusiasts. The Chair Blanket officially launched in November 2024, and the product quickly gained traction among outdoor enthusiasts.
Soon, The Chair Blanket began attracting sports fans, campers, and homeowners looking for a simple way to make outdoor seating more comfortable.
After seeing early sales and growing interest, they decided to pitch the product on Shark Tank. Their goal was to secure funding and expand production.
Product Overview
The Chair Blanket combines a chair cover and blanket into one product designed for outdoor events. One side is made from soft fleece to provide warmth, while the other side is waterproof to keep the seat dry.
The product also includes a built-in carry pouch, making it easy to bring along to tailgates, campsites, concerts, or sporting events. The Chair Blanket retails for about $49.99 and costs approximately $12.50 to produce, giving the company a strong profit margin.
The Chair Blanket Shark Tank Pitch
Chris and Tiffany presented The Chair Blanket to the Sharks in Season 17, Episode 12 of Shark Tank.
During their demonstration, they showed how the product easily stretches over a chair, transforming cold or damp seating into a comfortable place to sit.
In the first three weeks after launch, the company sold about 9,000 units. Overall, the business had generated approximately $400,000 in revenue before appearing on Shark Tank, according to the founders during their pitch.
The Sharks were impressed but questioned whether the product could grow beyond being a niche outdoor accessory.
What Makes The Chair Blanket Unique?
The Chair Blanket is designed to stay securely in place. Its stretch-fit design prevents it from slipping off chairs, even during outdoor events.
One side of the blanket is soft fleece for comfort, while the other side is waterproof to protect against wet or damp surfaces.
The product’s portable design also makes it convenient to carry. The built-in pouch makes it easy to pack for tailgates, camping trips, concerts, or backyard gatherings. Because it fits many different types of chairs, The Chair Blanket appeals to a wide range of outdoor enthusiasts.
Did The Chair Blanket Get a Deal on Shark Tank?
Yes, the founders secured a deal during their pitch.
Daniel Lubetzky was the first Shark to raise concerns. He questioned the founders’ projections and said extrapolating their numbers to a $3 million trajectory would be very challenging. He also pushed back when Tiffany said they don’t see much competition.
Daniel said copycats are always a real issue with consumer products. Because of those concerns, he decided to be out.
Lori Greiner followed. She liked the idea but worried the product could be too easy for larger companies to copy. Lori decided to be out as well.
Robert Herjavec liked the product and believes it has clear appeal for outdoor events and sports fans. He made the first offer. Robert offered $200,000 for 20% of the company.
Kevin O’Leary said he’s intrigued and wanted to structure a deal. He offered $200,000 for 15%, but adds a 4% royalty until he recoups his investment. O’Leary also suggested taking a small piece from Ryan, the founders’ partner, saying he doesn’t want to dilute the founders since they do the work.
Chris declined that suggestion immediately. He said Ryan is their partner and the ownership structure will not change. Robert Herjavec supported the answer and said the founders are right to stand by their partner. Daniel Lubetzky agreed with that decision as well.
Fawn Weaver weighed in next. She told the founders that Robert had already made a strong offer and believes he could be the best partner for the business. Rather than complicate things, she decides not to make a competing offer. She was out.
With two offers on the table, the founders paused to decide. They worried the royalty in Kevin O’Leary’s deal could hurt margins as the business grows. Chris and Tiffany accepted Robert Herjavec’s offer of $200,000 for 20% equity and left the Tank with a deal.
The Chair Blanket Shark Tank Update
Following the episode, the company reportedly saw increased website traffic and a spike in online orders as viewers searched for the product.
The founders focused on growing direct-to-consumer sales through their website and popular online marketplaces. They also promoted the product through social media and outdoor communities, which helped attract new customers.
Based on the Shark Tank deal valuation, the company’s estimated net worth ranges between $1.5 million and $2 million, depending on future growth.
Where Can You Buy It?
Customers can purchase The Chair Blanket through the company’s official website and various online marketplaces. Check out their social media pages for more recent updates: Instagram and Facebook.
Quick Summary
- The Chair Blanket launched in November 2024 and sold 9,000 units in the first three weeks.
- The company generated $400,000 in revenue and asked for $200,000 for 10% equity.
- They secured a deal with Robert Herjavec for $200,000 for 20% equity.
Check out other Shark Tank Season 17 Episodes.
If you enjoy reading Shark Tank updates, you may also like these businesses featured in Shark Tank Season 17, Episode 12. Check out their business updates:
- Cranel Shark Tank
- BRCĒ Shark Tank
- Paco & Pepper Shark Tank
