The Christmas Carolers Shark Tank Update — Shark Tank Season 17
The Christmas Carolers bring old-world Victorian charm to modern holiday celebrations through professional a cappella performances and immersive seasonal experiences.
Kenyon Ross and Jessica Harris appeared on “Shark Tank Season 17 Episode 7,” pitching their holiday entertainment brand, The Christmas Carolers. They deliver immersive experiences through their Victorian-style carolers who bring festive joy to your home.
Here is a closer look at their pitch and presentation, and how the Sharks reacted. Will the Sharks be all in to fund the carolers this Christmas, or will they pass?
About The Christmas Carolers
| Category | Details |
|---|---|
| Business Name | The Christmas Carolers |
| Founder | Kenyon Ross |
| Industry | Music |
| Product | Christmas and holiday Carolers |
| Investment Asked | $250,000 for 20% equity |
| Deal Status | Deal secured with Barbara Corcoran |
| Deal Outcome | $125K for 60% stake and the other $125K as a loan |
| Valuation | 1.25 million |
Kenyon Ross recognized a market gap very early in his career. He found out that there is a need for talented singers who can bring festive joy and nostalgia to the home. That’s when Kenyon and Jessica co-founded this organization, America’s only premier holiday entertainment company.
They specialize in Victorian-style carolers, who entertain the audience and capture their attention via a cappella performances. They also select singers from prominent music schools, who are dressed in Victorian-style costumes.
Whether you want vocalists for a professional gathering, a family get-together, or to fit the festive mood, the brand delivers. One of the most attractive points of their performances is that the carolers do not stay in one spot. Instead, they move and mingle with the audience, performing timeless classics that bring the spirit of Christmas.
Customers can visit the website to view the list of songs and review pricing details. Additionally, they sing at private parties, corporate events, and community gatherings.
Let’s have a look at how the Sharks responded after viewing an interesting pitch and presentation.
The Christmas Carolers Shark Tank Pitch
Kenyon Ross and his part-time employee, Jessica Harris, entered the Tank seeking $250,000 in exchange for a 20% stake, thereby valuing the brand at $1.25 million. They presented a group of vocalists before the Sharks, singing classical music and setting the tone for the pitch.
Kevin O’Leary asked directly whether this business is seasonal. Kenyon responded with a yes, saying the most business comes in between November and December. The founder mentioned that they primarily host office parties, though residential parties are also available.
Barbara Corcoran wanted to know the channel of business, as all their business was coming through online via social media publicity. Significantly, Kenyon took the plunge and explained that they take $700 per hour, and people usually book for two hours. Out of $700, they pay $200 to the carolers, city directors, and others.
Consequently, the founder broke down the numbers, saying they earned $60,000 in 2022, while in 2023 the business doubled, and they made $90,000. In the year 2024, they generated a revenue of $250,000, and out of that, their net profit was $50,000.
Despite the slow pace of growth as Kenyon began in 1996, he is willing to move from 14 cities to 50 cities in the upcoming year. However, this requires funding support from the Sharks.
What Makes The Christmas Carolers Unique?
Various things are unique about the brand, but let’s look at some of those.
- Immersive Victorian-Style Holiday Performances: The factors that differentiate The Christmas Carolers are their performance and Victorian-era dress style. The costumes are designed by an award-winning designer, ensuring theatrical polish and visual consistency.
- Professionally Trained Singers: The brand selects singers from the best music schools and theatre programs across the country. Their performances depend heavily on vocal harmonies instead of instrumental backing. Further, showcasing the raw talent and increasing the significance of classical holiday songs.
- A Cappella Harmonies That Feel Personal: A Cappella harmonies are warm and personal to everyone, unlike loud bands or a recorded holiday season playlist. Whether their carolers are performing in a large gathering or in a living room, their approach is to directly connect people to the music.
Did The Christmas Carolers Get A Deal On Shark Tank?
Kevin O’Leary and Daniel Lubetzky were both skeptical of the business due to its extremely slow growth. As Mr. Wonderful said, they were not worth $1.25 million valuation. Daniel refused to invest because he couldn’t see any long-term growth.
Surprisingly, Barbara Corcoran made a very interesting offer. She wanted to buy out Kenyon’s stake in the business, offering him $125,000 for a 100% stake and another $125,000 as a loan to cover expenses. This offer began a head-to-head conversation between the Sharks and the founders.
Kenyon Ross wanted to have a stake in the business, so he countered. In the meantime, Lori Greiner, Daymond John, and Kevin all bowed out of the negotiations as they simply couldn’t connect with the business.
Barbara revised her offer, giving Kenyon 30% equity and Jessica 10%, while she remains the majority shareholder with 60%. She also offered an additional $125K in a loan to cover daily expenses. Thus, they secured a deal at the same amount.
The Christmas Carolers Shark Tank Update
After the episode aired on Shark Tank, The Christmas Carolers got more traction and visibility. Currently, they are running a Shark Tank discount offer of $200 on any event.
Where Can You Buy It?
The Christmas Carolers are available in more than 14 cities across the United States. You can visit their official website and book there. For any more updates, you can check their Facebook page.
Quick Summary
- Kenyon Ross, the founder of The Christmas Carolers, entered the Tank along with his part-time employee Jessica Harris.
- The brand is all about bringing Christmas joy to the home via Victorian-style vocalists singing in corporate events, family gatherings, and private parties.
- Barbara Corcoran later bought out the business with a majority stake of 60% in the company. She gave $125K for owning the company and another $125K as a loan.
