The Transformation Factory Shark Tank Update – Shark Tank Season 13
The Transformation Factory secured a deal on Shark Tank and has since hit $45 million in lifetime revenue, making it one of the show’s biggest edible product successes.
Alexiou Gibson hopes the Sharks like sea moss when he pitches The Transformation Factory, his edible gels made from sea moss, in Shark Tank Season 13 Episode 24. Gibson, a former NASA intern, was at a crossroads in his life.
At age 19, he weighed over 500 pounds, and his doctor told him he wouldn’t live to see thirty. He decided to reinvent himself, lose weight, and take charge of his life. Part of that change was eating a healthier diet, and he turned to an often overlooked food source: seaweed.
Check out other Shark Tank Season 13 Episodes.
About The Transformation Factory
| Category | Details |
|---|---|
| Business Name | The Transformation Factory |
| Founder | Alexiou Gibson |
| Industry | Food Products |
| Product | Nutrition-rich sea moss gel |
| Deal Status | Deal secured with Kevin Hart and Mark Cuban |
| Investment Asked | $500,000 for 5% equity |
| Deal Outcome | $600,000 for 20% equity |
The Transformation Factory sells seaweed moss gel that you can eat. It’s made from “Irish Sea Moss,” a type of seaweed commonly found along rocky shorelines in the British Isles. Once harvested, it’s blended with spring water. If eaten without additional flavors, people say it tastes a bit like raw oysters.
Gibson’s gels blend in fruit to make the gel taste better. Some studies show sea moss gels improve digestion, promote fat metabolism and weight loss, and it contains 92 of the 102 trace minerals found in the body. You can even use it as a facemask!
All The Transformation Factory’s sea moss is sustainably wild-harvested, then brought to a vegan kitchen where it’s blended with water and fruits. They sell “raw” sea moss gel, and the flavors include: pineapple, soursop, mango, elderberry, dragon fruit, and goji berry. They also sell dried sea moss. An eight-ounce jar costs $35,99, a sixteen-ounce jar costs $47.99, and a thirty-two-ounce jar costs $57.99.
Make sure you eat it right away, as it is perishable. A jar should last 2-3 weeks in your fridge. Gibson, who also owns a production company, likely wants a Shark to help him expand into retail. Will a Shark like this seaweed?
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Posts about The Transformation Factory on Shark Tank Blog
Transformation Factory – Sea Moss Gels
The Transformation Factory Shark Tank Recap
Alexiou enters the Shark Tank seeking $500,000 for 5% of his business. He tells the tale of his weight loss and how he found sea moss. He explained the nutrients and why he started his business. The Sharks try their samples and they like them. Lori says it’s like jelly. The only sweetener is agave. He says he worked out six hours a day to help lose the weight.
He started the company 11 months ago and has $3.5 million in sales. The Sharks are impressed. He got a lot of interest on Instagram, and people wanted the product. When he started running ads, he saw 80% growth. He has a 35% profit margin and made $1.4 million in profit.
The profits were put back in the business, and he has a healthy cash flow. He wants the Sharks’ money to invest in making the gels shelf-stable. A small jar costs $4.15 to make and sells for $24.99. All the seaweed needs to be FDA cleared and go through customs.
Did The Transformation Factory Get a Deal on Shark Tank?
Kevin Hart says he tried it before. Alexiou has no debt or partners. Mark says 5% doesn’t get him excited. Kevin Hart likes the product; he offers $500,000 for 20%. Kevin invites Barbara into the deal, splitting it 10% each. Mr. Wonderful offers $500,000 for 30% and says he’ll put Chef Wonderful’s full power behind it.
Kevin Hart says he’s had his offer on the table for a while. Alexiou flounders about counter-offering. Barbara says she and Kevin are worth it. Alexiou says he’ll do $800,000 for 20%. Kevin asks Barbara if she’ll go to $600,000 for 20%, and she says no. Mark says he’ll do that deal with Kevin, and Barbara is miffed. Alexiou says he’ll do the deal with Mark and Kevin Hart.
The Transformation Factory Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. In the immediate aftermath of the show, there is no evidence that the deal with Mark and Kevin Hart closed, but the company issued a press release announcing the deal.
In the three days following the initial air date, the company did 5 months’ worth of sales. During the summer of 2022, Gibson ran a summer internship program in Riviera Beach, Florida, for middle and high schoolers teaching e-commerce.
By October 2022, Kevin and Mark closed the deal. As of February 2023, 2022 sales were estimated to be $4 million. In August 2023, it appears Gibson is on track to surpass his 2022 numbers. In November 2023, the company announced it was opening a brick-and-mortar store in Mangonia Park, Florida. Revenue for the year is $4 million. As of May 2024, lifetime revenue is $45 million.
The estimated net worth of The Transformation Factory ranges between $3 million and $4 million.
The Shark Tank Blog will follow up on The Transformation Factory & Alexiou Gibson as more details become available.
Where Can You Buy It?
The Transformation Factory food products are available for purchase on its official website and also on Amazon. Check their social media pages, like Facebook and Instagram, for more updates.
Quick Summary
- The Transformation Factory appeared on Shark Tank Season 13 Episode 24 to pitch their food product, sea moss gel.
- The founder, Gibson, asked for $500K for 5% equity and walked away with a deal of $600K for 20% equity from Kevin Hart and Mark Cuban after a tense bidding war. The Sharks loved the taste and the margins.
- The company went from $3.5M in sales at pitch time to $45M in lifetime revenue by May 2024, launched a retail store, and is one of Shark Tank’s biggest edible product wins.
Check out the updates of other businesses that appeared on Shark Tank Season 13 Episode 24.
- The Players Trunk Shark Tank Update
- Aqua Boxing Glove Shark Tank Update
- Project Pollo Shark Tank Update
