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You Kick Ass

you kick assKeri Andrews and Alesia Glidewell hope to kick some Shark ass when they pitch You Kick Ass, their personalized action figure business, in Shark Tank episode 625. Glidewell is an actress and voice talent who learned the action figure and animation business while being the voice and body model for the Portal and Portal 2 video games. Andrews is a former Microsoft program manager. The two women are the latest Shark Tank entrepreneurs with a successful Kickstarter campaign: they raised over $45,000 on a $15,000 goal back in the summer of 2014. While they had some problems fulfilling orders for their backers, it appears they are on track and shipping now.

What You Kick Ass does is make custom heads for pre-fabricated super hero bodies. Send them a picture and they’ll make a head from it with a color 3D printer. They snap the head onto the super hero body you select and, VOILA, you have a personalized action figure. They make great gifts and promotional items – they’ll have Shark super heroes to demonstrate during their pitch.

Each action figure costs $60. Right now, their delivery time is 4-6 weeks from when they receive your photo. The You Kick Ass superheroes are “generic,” there are no licensed heroes from the likes of Marvel or DC Comics. They’re likely looking for a Shark to help them streamline production and perhaps pursue licensing deals.

Will Keri and Alesia be superheroes and land a Shark?

You Kick Ass Shark Tank Recap

Keri and Alesia enter seeking $100,000 for 10% of the business. They show some samples and how their software works, then they hand out samples of each Shark as a superhero. The Sharks love them!

They tell the Sharks about how they learned about 3D modeling and marketing. They are not at market yet. It’s costs $15 for one model and they sell for $60. Each 3D printer can produce 100 heads per day. New printers cost $45K, but they own two used printers they bought for $20K each.

There are other personalized action figure businesses, doing a small amount of sales. Their best customers are aged 30-45 years old. Robert thinks it’s clever, Mr. Wonderful wants to know if it’s proprietary. The 3D printing software they developed is patent pending.

Barbara thinks the likenesses aren’t good, Mark thinks it’s an issue too. The women say precision is an issue and Barbara thinks that’s a problem, she’s out. Robert likes the idea and likes the women. He offers $100,000 for 20%. Mark wants to know what’s next, Mr. Wonderful thinks they need to run very fast ahead of 3D printer development. Mr. Wonderful offers $100k with a $10 per doll royalty until he gets his money back, then it drops to $2.50 in perpetuity; he also gets 5% equity.

Mark sees the company as a technology company with the value in the software, he offers $100K for 10% and they accept!

RESULT: DEAL with Mark for $100K for 10%

You Kick Ass Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark never closed and this company went out of business a year later. The technology Mark was interested in already existed and the company that now owns the Youkickassdotcom domain was the real innovator in personalized action figures.

Posts About You Kick Ass on Shark Tank Blog

Personalized Action Figures

You Kick Ass Company Information






  1. You need to get price point down and change the name of the company if you want to broaden your t.m. in order to scale.

  2. I tried to order an action figure but the website states that they are not taking any new orders due to software development. Is this company going out of business or when will they be taking new orders?

  3. arya attari says

    Is the company back up and running? Can’t figure out how to order the action figures

    • Meow Meow says

      No. The company is gone. A different company registered their old domain now and it forwards you to that company’s website instead. These other guys do the same thing, but with a much different process, and at a cost about 7 times as high.

  4. I want to buy one for this christmas for my dad but its not made easy!! Can u please tell me how to buy your personalized action figures!! Its become a headache thanks i wanna order early enough!!

    • Meow Meow says

      These guys aren’t in business anymore. I know it’s confusing because if you try to go to their website, you’re forwarded to a different website for a company that does action figures too. Those are totally different people though with a much different process and a much different price tag (over 7 times the cost). They don’t do it off software easily off one picture, it’s totally different. Someone physically sculpts the head. The body looks better but no thanks for $400+.

  5. Meow Meow says

    Barbara has no idea how difficult it is to make the 3D heads look like the person using just pictures. She said other than the bald head, Kevin’s didn’t look like him. I thought Kevin’s was especially good, considering what these things normally come out looking like off pictures. They’re doing this off a single photo! Not even multiple angles. That’s pretty good.

    Most of these guys didn’t understand the tech at all and were expecting them to come out as if you did a full 3D laser scanning of your head and were expecting the 3D color printing to be much better than it was at the time. The only one who slightly understood that this was decent for the time was Robert. For someone who is supposed to be one of the “tech guys” – Cuban was pretty clueless, not as ignorant as Barbara, but still.

    The people pitching should have brought examples of how bad the competition usually looked like though too to show how much better theirs was.

    We are getting better at this kind of tech now (programs that do 3D scans with your smartphones, small Lidar scanners, etc), but for 3D face images off normal pictures, this was very good.

    They did have a point about the disconnect between the body and head, especially the coloration.

    They were selling them for only $60 though, which was decent. Unfortunately, they couldn’t get their stuff together and went out of business. If you try to go to their old website now, some of their competition registered their domain so you get forwarded to these other guys and the *cheapest* model these other guys sell is $375 and that can go up to $465.

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