Shark Tank Season 17 Episode 16
Shark Tank Season 17 Episode 16 featured Bloom, 9 Strap, Hundy, and Glimmer Wish, with intense deals, strong sales, and tough Shark negotiations.

Shark Tank Season 17 Episode 16 had some cool products. They showed a device that helps control screen time, a tool to improve sports performance, a kind of frozen treat, and a beauty brand for kids. Some founders secured deals, while others faced tough questions from the Sharks.
The episode continued with a mix of ideas and compelling stories. Founders tried to solve problems like phone addiction, sports injuries, and healthy eating. Some had already generated strong sales, while others were just starting out. The Sharks closely evaluated each idea, evaluating its scalability and market clarity.
Shark Tank Season 17 Episode 16 – The Shark Investors and Entrepreneurs
Season 17, Episode 16 of Shark Tank was about the founders and the real-life problems they were trying to solve with simple and practical solutions. Some of these founders drew on their life experiences to create their products, while others focused on how well their products worked and how efficient they were.
The Sharks asked questions about customer demand and long-term sustainability. This led to intense negotiations, especially when strong sales backed bold valuations.
The Sharks in this episode are Kevin O’Leary, Lori Greiner, Daniel Lubetzky, Kendra Scott, and guest Shark Rashaun Williams.
1. Bloom

Bloom introduced a simple yet powerful way to fight phone addiction with a physical key card. Giancarlo Novelli and Danny Chmaytelli made a product that locks apps that distract you until you tap the card again. They argued that built-in screen time controls are often ineffective, as users can easily bypass them.
| Aspect | Details |
|---|---|
| Entrepreneurs | Giancarlo Novelli & Danny Chmaytelli |
| Featured Product | App-blocking key card |
| Deal Status | Deal Secured |
| Sharks Who Invested | Daniel Lubetzky |
Shark Tank Pitch
Giancarlo Novelli and Danny Chmaytelli went on the Shark Tank show. They wanted $75,000 from the Sharks in exchange for 5% of their company. Their product was already doing well. In six months, they made $220,000 in sales and reported $60,000 in profit.
The Sharks were impressed with the traction. However, some raised concerns that built-in phone alternatives could compete with the product, which could impact Chmaytelli’s business.
Kevin O’Leary made an aggressive offer, while Daniel Lubetzky saw strong potential in the younger demographic. After negotiations, the founders accepted Daniel’s offer. They secured $75,000 for 20% equity.
2. 9 Strap

9 Strap is a sports training product designed to improve swing performance and reduce injuries. Founders Alyson and Ryan demonstrated how the strap keeps both hands connected to the bat, resulting in better balance and control. The product also works across multiple sports, which increases its market potential. Their demonstration clearly showed an immediate improvement in performance.
| Aspect | Details |
|---|---|
| Entrepreneurs | Alyson Vaughn & Ryan Vaughn |
| Featured Product | Swing training strap |
| Deal Status | Deal Secured |
| Sharks Who Invested | Kevin O’Leary, Daniel Lubetzky, Kendra Scott, Rashaun Williams |
Shark Tank Pitch
The founders asked for $360,000 for 9% equity and backed their pitch with strong numbers. They had already generated $1.3 million in annual sales within a year, with excellent margins and very low return rates. This performance attracted multiple Sharks and led to a competitive bidding situation.
After several offers and negotiations, the founders agreed to a four-Shark deal. The final deal was $800,000 for 20% equity, along with a royalty component until repayment.
3. Hundy

Hundy presented a frozen fruit pop made with just one ingredient, organic fruit. Founders Aviv and Jayna positioned the product as a healthier alternative to traditional frozen snacks. The Sharks liked the taste and appreciated the clean-label concept. The product aligned well with the growing demand for simple and transparent ingredients.
| Aspect | Details |
|---|---|
| Entrepreneurs | Aviv Schor and Jayna DeCarlo |
| Featured Product | One-ingredient frozen fruit pops |
| Deal Status | No Deal |
Shark Tank Pitch
The founders sought $300,000 for 10% equity and reported having reached $300,000 in sales. They were already present in hundreds of retail stores, showing early traction. However, the Sharks raised concerns about the company’s valuation and unclear target market.
Despite positive feedback on the product, all the Sharks decided to pass. They felt the business was still too early and needed clearer positioning before investment.
4. Glimmer Wish

Glimmer Wish is a beauty company that makes products for kids. They only use clean ingredients in their products. The packages are lively and colorful. Sydney and her parents started Glimmer Wish. They wanted to create something that’s safe and enjoyable for kids. The story behind the brand made their pitch so strong.
| Aspect | Details |
|---|---|
| Entrepreneurs | Sydney, Tiffany & Byron |
| Featured Product | Clean beauty products for kids |
| Deal Status | Deal Secured |
| Sharks Who Invested | Lori Greiner & Kendra Scott |
Shark Tank Pitch
The founders asked for $200,000 for 10% equity. The company had already generated over $1 million in annual sales. However, the Sharks raised concerns about high customer acquisition costs.
Lori Greiner and Kendra Scott really liked the Glimmer Wish brand. They decided to invest $200,000 in the company in exchange for 15% equity. The founders agreed to this and also to give Lori Greiner and Kendra Scott a royalty until repayment.
Special Segment
The episode also featured an update on PhoLicious, an instant pho brand that previously secured a deal with Kevin O’Leary. The founders of PhoLicious shared how the business scaled quickly after appearing on the show.
Their ability to produce PhoLicious products increased significantly, enabling them to meet the growing demand. Retail expansion into chains was a big part of the success.
The company’s total sales had reached $13.5 million, with $8 million generated in just 10 months after the deal. Founders of PhoLicious credited Shark Tank exposure and guidance from Kevin O’Leary with PhoLicious’s growth.
Their journey showed how the right partnership can help a business grow quickly. It also showed the show’s long-term impact beyond the investment in PhoLicious.
Strong Sales and Smart Negotiations Defined Shark Tank Season 17 Episode 16
Shark Tank Season 17 Episode 16 showed that Shark Tank founders need to have sales numbers and know where they fit in the market. Founders who had already made significant sales received offers from the Sharks. The new businesses struggled.
The Shark Tank episode showed that negotiating is a part of getting a good deal on the show. Some entrepreneurs walked away with partnerships that could change their businesses. Others walked away with lessons that can help them improve their approach.
The episode had a mix of inspiration, useful business tips, and real-life experiences. It showed how business strategies work in life. Shark Tank gave business insights. These insights can help refine a business strategy.
Curious about more pitches and deals? Check out Shark Tank Season 17 Episodes or revisit Shark Tank Season 17 Episode 15 for more insights.






