Does it not bother you that the size of toothbrush heads keeps varying? No matter which toothbrush you use, they all have their pros and cons. Some are not big enough to cover much. Some don’t have good bristles. Busy individuals need a toothbrush that can clean their teeth quickly. Big Mouth is the one answer to all questions and more.
Big Mouth Highlights
| Aspect | Details |
| Business Name | Big Mouth Toothbrush |
| Founding Year | 2022 |
| Founders | Dr. Bobbi Peterson |
| Product / USP | An electric toothbrush with an extra-large brush head for more efficient cleaning |
| Shark Tank Episode | Season 14, Episode 15 |
| Deal Status | Secured a deal with Barbara Corcoran: $150,000 for 20% equity + $2/unit royalty |
| Revenue | Not publicly disclosed |
| Current Status | Active |
Dr. Bobbi Peterson, a dentist’s daughter, learned good oral care early in life. She became a dentist herself at Howard after studying at Drexel. In 2008, after training in Brooklyn, she opened her own orthodontics practice there. She noticed a lot of plaque in both her teen and adult patients, which made her worried.
Dr. Peterson wanted to create a better toothbrush. Her idea was to make the brush head twice as big as usual. She also made sure it could rotate to clean teeth well and safely.
She decided to go on Shark Tank to get a lot of people to know about her toothbrush. Dr. Peterson also knew the Sharks could give her good advice and help.
Big Mouth Toothbrush – Founding Story
Big Mouth was launched in 2022 by Dr. Bobbi Peterson. She is an orthodontist committed to providing practical solutions for healthier teeth. After finishing her schooling and opening her dental office, she wanted to do more.
The company is popular for its electronic toothbrushes. It recently launched two new editions, Big Mouth Platinum and Big Mouth Sonic 2.0. The toothbrushes have unique features, including five modes. These modes cater to different needs.
The mission of Big Mouth is to provide people with a reliable oral hygiene solution. They break stereotypes by merging style and function in the oral hygiene industry.
Big Mouth has been featured in many publications and on screen. One of the milestones of their journey was when they were featured on Good Morning America.
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Big Mouth’s Product Lineup
The products of Big Mouth fall under the Electric Toothbrushes category. These brushes are designed to make brushing more efficient. They are a more convenient alternative to traditional toothbrushes. The company was launched by an orthodontist, and therefore, the aim is to raise the standards of oral hygiene and health.
The flagship products of Big Mouth are their Big Mouth Sonic Toothbrush 2.0 and Platinum Sonic Toothbrush 2.0. These come in stylish colors. The body of the brushes is designed for both function and appearance. They offer some other oral care products as well.
Big Mouth toothbrushes stand out from the crowd for their unique functional features. The oversized head of the brush covers more area of the mouth. According to the entrepreneur, other brushes in the market are just gradually shrinking in size. It is very harmful to your health if you don’t get all of your teeth properly cleaned.
The electronic brushes by Big Mouth have five modes. You can change the settings as you need. There is a Clean mode for maximum cleaning. The White and Polish modes give your teeth a smooth and shiny feel. In case you feel uneasy in your gums, you could try the massage mode. And finally, for people who have sensitive gums or teeth, there is a Sensitive mode.
The pricing strategy of the products is set by the belief that the product offers so much more than its competitors. Electric toothbrushes are priced between $79.99 and $99.99, while accessories such as the Tongue Scraper and Travel Case range from $9.99 to $14.99.
Unique Features
There are 5 modes in the product for tailored oral care:
- Clean Mode: Standard brushing for daily use.
- Sensitive Mode: This brushes your teeth gently. Great for sensitive gums and teeth.
- Whitening Mode: It helps in removing the stains on the teeth’s surface.
- Massage Mode: This one gently massages the gums. It helps you improve blood circulation.<
- Deep Clean Mode: Provides an intense clean for thorough plaque removal.
Who is the Target Audience of Big Mouth?
The target audience of Big Mouth is the health-conscious consumer base. People who value oral hygiene are one of them. Individuals who are generally busy and find it difficult to give their gums the time they deserve rely on such tools. These brushes are faster and more efficient. So, working professionals or travelers also fall within their customer target radar.
Since the brushes are cool tech tools, tech-savvy customers find them appealing. People who are into grooming and styling products and like to invest in new gadgets are also the perfect audience. It is also a great luxury self-care gift.
And finally, people with larger mouths also buy them. Those who generally feel that ordinary brushes don’t fit that well tend to go for these big-head brushes.
The global electric toothbrush market was worth USD 3.45 billion in 2024. It is expected to increase rapidly in the coming years. This large value is due to the growing awareness of health and hygiene among people.
This market has begun to see a lot of competition recently. However, Big Mouth fills the niche gap for people who want to mix style and technology. And coming from an oral specialist, the product has its unique selling proposition.
Big Mouth Toothbrush – Growth Potential and Expansion Strategy
Big Mouth has a high scalability potential due to two main reasons: the increasing demand for oral hygiene tools and their standardized production process. One time, Big Mouth was sold out in just 24 hours after being telecasted on screen. After that, their production capacity grew to a larger size.
They have been actively launching new products. The company introduced different electronic brushes, and they also dropped their non-electronic brushes. They sell products like tongue scrapers and compact LED mirrors.
Their digital-first sales model helps them save money, as they can rely on their own website for sales. That being said, they are also available on platforms like Amazon.
They have a smooth supply chain, as they have successfully managed to manufacture and ship their products even outside the US.
There are many future scalability opportunities for Big Mouth. Expanding their business to more countries could help them build a global image. More retail partnerships will get them new customers. A subscription model will ensure permanent customers.
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Who Should Try Big Mouth Tooth Brushes?
There are many people who love to use these toothbrushes for their helpful features:
- People with braces or orthodontic appliances.
- Individuals with gum disease or sensitive gums.
- Older adults or anyone with limited hand dexterity.
- Teenagers who need help with thorough brushing.
- People who struggle with brushing technique.
- Users looking for a quick, full-coverage clean.
- Those who prefer function over tech features.
- People recovering from dental surgery who need soft care for their teeth.
Pros and Cons of Big Mouth Toothbrush
Here is a quick look at what the brand offers and where it can do better:
| Pros | Cons |
| Extra-large brush head covers more surface area for faster cleaning | May be too bulky for users with smaller mouths |
| Designed by an orthodontist for users with braces and gum issues | Lacks smart features like app connectivity or pressure sensors |
| Multiple brushing modes (Clean, Polish, Whiten, Gum Care, Sensitive) | Pricier than basic electric toothbrushes (~$99) |
| Long battery life (up to 50 uses per charge) | Not widely available in retail stores |
| Simple to use, no tech confusion. | No subscription option for brush head replacements |
| Ideal for people with limited dexterity or brushing technique issues | — |
| Backed by a Shark Tank deal, boosting credibility | — |
How Big Mouth Generates Revenue
The revenue stream of Big Mouth Toothbrush is mainly powered by direct product sales through their website. They have a decent social media presence that keeps bringing in fresh customers. Being on platforms like Amazon is also beneficial for reaching customers all over the globe.
Big Mouth keeps posting new offers like duo sets or special launches. This strategy also helps maintain steady revenue streams. Since it is suggested that the toothbrush head be replaced every few months, it almost acts like a subscription deal.
They have great margins on their products. Entrepreneur Dr. Bobbi Peterson revealed on television that the landed cost of a toothbrush is $14, which gives them enough room to make a profit. They also drop offers for first-time buyers to encourage new sales.
Right now, they have limited distribution channels. They could increase their market reach by forming new partnerships with retailers and online self-care brands. High-end pharmacies or lifestyle brands could be ideal partners, too.
Top Highlights from Big Mouth Reviews
The mentioned overview is based on customer reviews from Big Mouth’s official website. Here’s a snapshot of what people are saying:
| What People Like | What People Don’t Like |
| It cleans teeth really well and leaves your mouth feeling fresh | The brush head sometimes pops off while using it |
| Has different brushing modes like sensitive and whitening | The brush head is big, which can feel too bulky for some people |
| The battery lasts a long time, and you don’t have to charge it often | It takes a little time to get used to the bigger size |
| The handle is comfortable and easy to hold | Some people think it’s a bit pricey for what it offers |
| Great for people with braces or gum problems | Bristles were too harsh on gums for some users |
Big Mouth’s Funding Journey
We don’t know if Big Mouth has used a way to get money based on the big orders they have. However, if stores like Walmart or Target start ordering a lot of their products, this kind of financing could help them make all those products without needing a lot of money upfront.
Right now, it seems like Dr. Bobbi Peterson probably owns most or all of the company, especially since it’s still fairly new after being on Shark Tank.
Big Mouth’s Financial Highlights
Big Mouth Toothbrush is estimated to be worth somewhere between $1.5 million and $2.4 million as of 2024. This estimated valuation really shows how quickly they’ve grown and become well-known in the market. They might not have a lot of extra cash, relying on online sales, small store deals, and free media to bring in money.
Big Mouth vs. Competitors
Big Mouth faces direct competition from brands that are well-established in the toothbrush industry. Oral-B iO Series is one of the most famous brands among toothbrushes and has built a loyal customer base. Philips Sonicare has a special focus on clinical performance, which is why it gives Big Mouth straight-up market competition.
Some of the features comparison is given below:
| Feature | Big Mouth Toothbrush | Oral-B iO Series 9 | Philips Sonicare DiamondClean 9900 | Quip Electric Toothbrush |
| Brush Head Size | Extra-large (covers more surface area) | Standard | Standard | Slim, travel-friendly |
| Modes | 5 (Clean, Polish, Whiten, Gum Care, Sensitive) | 7 (including Tongue Clean, Super Sensitive) | 5 (Clean, White+, Gum Health, etc.) | 1 standard mode |
| Battery Life | ~50 uses per charge | Up to 2 weeks | Up to 2 weeks | 3 months (AAA battery) |
| Smart Features | No app, but ergonomic design | Yes, with AI tracking and app sync | Yes, with the app and pressure sensor | No smart features |
| Price Range (USD) | ~$99 | $250–$300+ | $200–$280 | $25–$60 |
| Subscription Option | No | No | No | Yes (brush heads & battery refills) |
| Target Audience | Brace wearers, gum disease prevention | High-end users, tech-savvy | Premium dental care users | Budget-conscious, minimalists |
| Where to Buy | Official website, Amazon | Amazon, Oral-B site, major retailers | Amazon, Philips site, retailers | Quip.com, Target, Amazon |
| USP (Unique Selling Point) | Large brush head for faster, fuller cleaning | AI brushing coach + premium features | Sonic technology + stylish glass charger | Simple, portable, affordable |
Beyond Direct Competitors
Some indirect competitors also pose a threat to Big Mouth’s market presence. These are toothbrush companies that don’t offer a similar type of product but cater to the same customer base. These could be Colgate, Sensodyne, or The Humble Co.
Big Mouth has many competitive advantages over other brands. First is their patented design, the oversized head of the brush is an element that makes it stand out. Moreover, the design is made to impress customers with its pleasing aesthetics.
Big Mouth also benefits from influencer-powered reach. They target Gen Z and millennials with their marketing strategies.
Fresh companies face entry barriers because of companies like Big Mouth. For example, Big Mouth has already established trust and credibility with its name.
Big Mouth Toothbrush is also growing stronger in terms of customer loyalty. It has a functional supply chain that makes it profitable. Lastly, the partnerships that Big Mouth has created over time are also fruitful.
Big Mouth’s Marketing & Media Moves
Big Mouth uses many marketing channels to promote its products. Their primary marketing channels are digital platforms. It is smart to have a profound digital presence as the world is moving towards online shopping and content consumption. They use Instagram and YouTube to reach netizens.
The brand actively participates in content creation that matches the trendy aesthetic and tone. Their YouTube videos are both educational and engaging. The entrepreneur actively participates in being the face of the Big Mouth toothbrushes.
Their brand is positioned as a premium oral healthcare solution. Along with that, since the brand was founded by an orthodontist, it adds more credibility. But the brand does not just sell itself as a medical tool, but also as a cool tech gadget.
It continuously launches testimonials. Big Mouth features user-generated content on its social media page. They are involved in influencer marketing as well. On their social media platform, they keep dropping limited-time offers to bring customers to their website. They have 20k+ followers on their Instagram page.
Big Mouth’s Operational Backbone
Their operational team is led by a doctor-turned-entrepreneur. This gives the team an aim to run a medically driven, passionate venture. Their core team includes the design team, marketing, and customer service. The design team creates products that answer the medical needs of the customer. They also make sure that the product fits aesthetically.
The manufacturing details are not disclosed publicly. However, their profit margin per unit is quite impressive. Therefore, it could be concluded that manufacturing is not that expensive.
They must also have a well-organized warehouse setting since their product demand keeps increasing. The company has grown over the years, expanding to new countries. This suggests they have multiple warehouses that help in order fulfillment.
The customer service provided by Big Mouth is available through many platforms. They are there on the official website of Big Mouth. You can reach them through email.
Big Mouth’s Expansion from Local to Global
The company keeps doing amazing product innovations, from toothbrushes to other oral accessories. They innovate both electronic and non-electronic oral tools. Their Sonic Toothbrush 2.0 is a great solution for better oral care.
The brand focuses primarily on U.S. customers. Over the past years, it has gained more U.S. customers. However, the company has some level of international reach as well. They receive orders from across borders and overseas.
Initially, they relied only on their own official website for sales. However, they have now expanded their presence. They are also found on platforms like Amazon. They could try partnering with luxury department stores. This will help them expand their channels.
They do collaborate with personalities on social media. Big Mouth has collaborated with celebrities like Rotimi. This helps them reach customers through the celebrity.
Big Mouth Toothbrush – Media Presence & Public Recognition
Big Mouth has received recognition from various media platforms. They made their way to television, appearing on Good Morning America and News12BK. The company has also been featured on Shark Tank, Forbes, and Fox News.
The company continues to stay in the spotlight every now and then. Big Mouth was also featured in Forbes and Flaunt Magazine, some of the proudest highlights of entrepreneur Dr. Bobbi’s journey.
Big Mouth receives many positive comments from customers, along with occasional constructive criticism. However, the fact that their products continue to sell in large numbers shows that customers genuinely like and trust what they offer.
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What’s Next for Big Mouth?
Short-term plans for Big Mouth include expanding its retail presence. They could consider partnering with luxury brands to enhance their visibility.
In the long run, Big Mouth wants to expand globally and reach more international customers. They could consider expanding their product line by introducing new items. Anticipated challenges for Big Mouth include increasing competition and evolving market trends. It’s important for them to stay updated with these changes.
They may also face limited customer reach due to their premium pricing. To counter this, they must effectively communicate the value of their wide brush head and educate consumers on why it’s better. Lastly, Big Mouth must ensure its supply chain remains efficient so that products reach customers quickly and reliably.
FAQs
1. Did Big Mouth Toothbrush succeed?
Yes, Big Mouth Toothbrush has achieved notable success. Its unique design, particularly the oversized brush head, appeals to individuals with braces and sensitive gums. The company continues to make money and expand its business.
2. Does Big Mouth make money?
Yes, it does make money. It is a high-profit-margin business. Although exact numbers are not made public, the company seems to be growing with increasing sales.
3. Are big toothbrushes good?
According to the orthodontist and founder of Big Mouth Toothbrush, big heads cover more of your mouth. It reaches places that small brushes can not reach.
4. What is Dr. Bobbi’s personal net worth?
The founder of Big Mouth Toothbrush, Dr. Bobbi, has a personal net worth estimated at $1.2 million.
