Ice Age Meals

ice age meals“Culinary Ninja” Nick Massie hopes to cook up a deal for Ice Age Meals, his line of healthy frozen meals, in Shark Tank episode 802. Nick’s been cooking for 20 years and prepares all his meals as if he were cooking for his family. He and his team whip up tasty, healthy meals with grass-fed and organic meat and organic veggies in small batches, then they freeze and ship them.

All Ice Age Meals are microwavable. Massie calls them”convenient, delicious, athlete-friendly food.” Massie is a fitness enthusiast who is also a high-end chef. He even did a stint as Lance Armstrong’s personal chef. Each meal is imagined and prepared by Massie, then they amp up the batch size and test it for “freezability.” If the recipe still tastes good after freezing, they produce it. He claims frozen food reduces waste and tastes just as good as freshly prepared food.

The business operates out of a Reno, NV strip mall. Nick started in January, 2016 and sells around 5000 meals a week. A recently acquired freezer should allow him to ramp up to 5000 meals a day. Items like Butternut Squash Lasagna, Thai Meatball Curry, and Grass-fed Tri-Tip with Yams sell for $10.99 per meal with 12 meal sampler packs running $129. Eventually, Massie wants to produce 100,000 meals per day.

Will a Shark take a bite out of this frozen food business?

Ice Age Meals Tank Recap

Nick enters seeking $1 million for 10% of his business. Then he launched into a poetic description of what he does. After the pitch he gives out samples of his butternut squash lasagna and the Sharks like it. Then, the questions come. The Sharks want to know sales numbers because of the valuation. When he tells them he did $1.5 million last year, they are impressed. They like the margins, too: each meal costs $3 and sells for $10.

Next he tells them about his background. When asked about the $10 million valuation, he tells the Sharks to believe in him. That never goes well in the Tank. Kevin is the first to go out – he does so with a poem, mocking Nick’s pitch. Mark goes out next. Robert went out with this little rhyme: “I love the story, love the name. But I hate the value, it’s insane, I’m out.” Daymond was next. Lori, the last Shark still in went out while cautioning Nick on his over valuation.

Ice Age Meals Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The night the original episode aired, the company did over $100,000 in sales in three hours. They did over $1 million in a month!

Nick upgraded his kitchen to handle the volume. As of May, 2021, this company is still open and doing $3 million a year in revenue – twice what he was doing before Shark Tank.

Posts About Ice Age Meals on Shark Tank Blog

Frozen Meals with a Paleo Twist

Ice Age Meals Company Information

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