Bruw Shark Tank Update – Shark Tank Season 10

Max Feber unveils Bruw, a cold filtered coffee system, for investment.

By Rob Merlino  |  Last updated: July 4, 2025

bruw

Highlights

  • Max Feber presented Bruw, a simple and elegant cold brewed coffee system using a double-sided mason jar lid with a filter.
  • The Bruw filter allows for mess-free cold brewing by attaching two mason jars and flipping them to filter the coffee.
  • He entered the show seeking $50,000 for 25% equity.

About Bruw

Category Details
Name Bruw
Founder Max Feber
Industry Coffee and Beverage
Product Cold filtered coffee system using mason jars
Funding $10,000 raised on Kickstarter
Investment Ask $50,000
Equity Offered 25%
Valuation $200,000

High school student Max Feber pitches Bruw, his cold filtered coffee system, in Shark Tank Season 10 Episode 9. Feber, like many others, is a fan of cold-brewed coffee. The cold brew comes from soaking coffee in cold water for a day or so and then filtering it. Cold brew coffee tends to be less acidic than hot brew, and many people find it smoother. Until Feber created Bruw, there was no simple way to do this without making a mess.

His solution is simple and elegant. It’s also patent-pending. The Bruw filter is a double-sided mason jar lid with a filter in the middle. Fill one jar with coffee and water, attach the lid, then screw an empty mason jar on top. When the coffee is ready, just flip it over and watch as gravity filters your coffee.

Max got his project off the ground in November 2015 with a successful Kickstarter campaign that raised a little over $10,000. He used those funds to make the first batch of Bruw filters. Now, he sells on his website, Amazon, and in IndieGoGo’s marketplace.

A Bruw filter lid costs just $19.99 – $34.99 if you want the mason jars included. Feber also sells several “cold brew” coffee blends, designed specifically for cold brewing. He likely wants a Shark’s help with production and distribution. Will a Shark brew up a deal for Bruw?

Check out other Shark Tank Season 10 Episodes.

Video

Bruw Shark Tank Recap

Max enters the Shark Tank seeking $50,000 for 25% of his company. He tells his story and demonstrates his product. Next, he hands out samples to the Sharks. The patent he applied for for the product was just granted. He wants some Shark cash to scale up production to get his costs down and increase his margins.

Did Bruw Get a Deal on Shark Tank?

The Sharks are concerned he won’t have time for the business since he’s a full-time college student. Despite that, Daymond and Mark offer $50,000 for 30%. After some back and forth, he ultimately goes with Mark.

Bruw Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark did close. In April 2020, the business was acquired for an undisclosed amount by Snarky Tea, a company Mr. Wonderful invested in during season 9.

Posts about Bruw on Shark Tank Blog

Cold Brew Coffee Maker

Where Can You Buy It?

The Cold Brew coffee makers can be bought through their official website and on Amazon. For more updates, check out their social media pages: Facebook and Twitter.

Interested in viewing other businesses featured in this episode? Check out their business updates!

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.