Tammy Rant, a “momtrepreneur” of two kids and founder of Tushbaby, hopes the Sharks will help her carry her business to the next level in episode 1008. The TushBaby is an ergonomically correct baby carrier with plush coverings that distributes baby's weight onto the hips instead of the back. There's also a padded seat for baby. Chiropractors and pediatricians love TushBaby because both parent and child get support in the proper place and position.
Rant, a career software sales person, got the business off the ground with a successful Kickstarter campaign that raised $124,212 in the spring of 2018. The motivation for the product came from her second daughter. She wanted to be held a lot and Tammy got tired of putting her in and out of backpack style carriers. The old style carriers were uncomfortable, too. When she designed on for herself back in 2017, other moms came up to her and asked about it. That's when she decided to get going on the Kickstarter campaign.
The TushBaby is a memory foam, padded seat that straps around the hips. This distributes the weight evenly for parents while keeping baby in the upright, “M” position. There are pockets for storing diapers and wipes, cell phones, keys and anything else parents need to tote around. They work for kids up to 44 pounds and come in either grey or black. A TushBaby will set you back $79.
Rant has good people working with her, but she probably wants a Shark's help getting her product into mass production and out into retail. Will a Shark like this innovative baby carrier enough to invest?
TushBaby Company Information
Posts about TushBaby on Shark Tank Blog
TushBaby Shark Tank Recap
Tammy will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on TushBaby will be available on Shark Tank Blog once this episode airs.
TushBaby Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on TushBaby & Tammy Rant as more details become available.