Bubba’s Chicken Dip David and Dominique Mealey

Rob Merlino

 

Bubba's Chicken Dip

There will be chicken dip in the Shark Tank, when Bubba’s Chicken Dip founders David and Dominique Mealey pitch their chicken loaded dips to the panel of five Sharks. The Mealeys call Bubba’s Buffalo Chicken Dip “a Buffalo wing on a chip;” sounds delicious!

The Mealey’s sell their Bubba’s Chicken Dip through their Back 9 BBQ website and in super markets in Florida. They’ve had product in Winn Dixies stores since May, and earlier in September they rolled out a new Buffalo Blue Cheese flavor as they got shelf space in Publix. Their website proudly proclaims “They will be located right by the bagged Publix brand cheeses!” They also are in “selected Walgreens.” The product sounds good, kind of like chicken salad on steroids, but sold as a dip.  I’d love to try some with a beverage or two while watching football some Sunday.

Branded food products have been a bit of a hit on Shark Tank, even when the entrepreneur doesn’t get a deal. Mark Cuban has said on more than one occasion that the one entrepreneur he regrets not partnering with is Chef Big Shake’s Shrimp Burgers. After appearing on Shark Tank, the Shrimp Burger entrepreneur capitalized on his appearance by getting his frozen delicacy in BJ’s Wholesale Clubs, Stop and Shop, and many other national food retailers; he did $5 million in sales as a result!

The ABC website claims “the Sharks are brought to tears when an unemployed husband and his pregnant wife from Tampa, FL, pitch their party-favorite chicken dip.” This sounds like the human interest story of the week, so I checked out the Back 9 Dips Facebook page to sift through the story.

David Mealey was indeed hurt by the economic downturn; he was a golf equipment salesman (hence  the “Back 9” name) who turned to the food business when he found himself unemployed back in 2010, right around the time his wife gave birth to their son. As any entrepreneur knows, starting a business is an all-consuming affair. Add to that the stresses of starting a family and losing a steady income, and many would cave in and give up. Apparently, the Mealeys are a tad more persistent than most. They plowed onward to make their Back 9 Chicken Dip a reality.

A Sponge in the Shark Tank

According to Tampa Bay Online, a Tampa Tribune news outlet, the Mealey’s have a minority partner named Todd Clem, who is better known as the Tampa area “shock jock” Bubba the Love Sponge. Mr. Sponge is popular in Tampa, but he offends as many people as he entertains; he’s been fined many times for on air indecency and he’s even been sued. It’s safe to say that Bubba the Love Sponge is a polarizing character. His show used to be widely syndicated, but now his radio home is WHPT 102.5, “The Bone”, a Cox Radio station. Whatever you think of him, he’s the guy who helped the Mealeys promote their chicken dip and get it on store shelves. I wonder if he has any connections at ABC….

Chicken Dip for Sharks

David and Dominique Mealey aren’t mixing this stuff up in their kitchen and driving around with tubs of Buffalo chicken dip in the back of a pick up truck, they’re doing it right. Bubba’s Chicken Dip has their product produced and packaged by Big Chef, a Hollywood Florida contract food manufacturer. This allows Bubba’s Chicken Dip to scale their production. If the Sharks invest and demand soars, Big Chef can pick up the pace of production.

Back 9 Dips have rolled out their product in a big way over the last several weeks. They hit Publix on September 8, and not in a few select stores. As their website says, they hit “ALL Publix!” The packaging was changed slightly for the Publix rollout, which indicates something may be afoot. A major supermarket roll out smells like the Sharks may have helped cook Bubba’s Chicken Dip. While it is clear the Mealeys have been working hard to get their chicken dip on store shelves, the timing of finding it stocked in Publix makes me think the Sharks may have dipped into Bubba’s business proposition. Since it is sold as a “chicken wing on a chip,” having the chicken dip hit stores for football and the upcoming holiday season makes some real shark-sense.

I am, of course, just speculating and I have a 50% success rate on my predictions, but when it comes to Bubba’s Chicken Dip, I am “IN!”

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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