Blinger Shark Tank Update – Shark Tank Season 15
Blinger appeared on Shark Tank with its gem-stamping hair tool. See what happened to the brand after the pitch, who’s wearing it now, and where to buy it in 2025.
Blinger appeared on Shark Tank Season 15. It is the kind of product that turns heads literally. It’s a styling tool that lets you add gems to your hair, clothes, and accessories in seconds. No heat, no mess and no damage. Just “bling” and go.
About Blinger
| Category | Details |
|---|---|
| Name | Blinger |
| Founders | Angie and Cambria Cella |
| Industry | Beauty / Fashion Accessories |
| Product | Blinger – hair and fashion gem applicator |
| Funding (Pre Shark Tank) | Kickstarter, self-funded |
| Deal Status | Deal secured with Barbara Corcoran |
| Investment Asked | $200,000 for 5% equity |
| Deal Outcome | $200,000 for 25% + all purchase orders funded |
| Valuation | $4 million |
Cambria and Angie Cella pitched Blinger, Angie’s invention that safely allows you to adorn your hair, clothing, and accessories with gems and then easily remove them, in Shark Tank Season 15 Episode 20. Angie literally dreamt up the idea back in 2014. She claims God came to her in another dream and told her to make it. So that’s what she set out to do.
Things were a bit rocky at first. Angie had the idea, but went through 5 engineering firms before she got a working prototype. By that time, she’d burned through her savings and taken on a fair amount of debt.
Kickstarter Campaign
Angie also raised $10,509 in a Kickstarter campaign in September 2017 – but it wasn’t enough. The finished products were delivered in December 2018. She addressed her children and said she wanted to sell their house so she could go to China and make the manufacturing tool. Her kids were supportive. She sold the house and did just that. That was in May 2018.
Her family is glad she did it, too. In October 2018, she went to the Dallas Toy Fair and connected with Walmart. It was an instant hit. The product, which looks like a round stapler, temporarily fashions gems like Swarovski Crystals to the hair. They can be easily removed by reversing the process.
In 2019, Angie licensed Blinger to Wicked Cool Toys, and the product went worldwide. She sold 50 million units in 2019 alone! She eventually moved herself and her kids into their dream home.
Check out other Shark Tank Season 15 episodes.
Blinger Shark Tank Pitch
Cambria and Angie enter the Shark Tank seeking $200,000 for a 5% stake in their company. Angie tells the story of how the idea for her business came to her in a dream. In the dream, God told her He wants her to make this product.
Now, Blinger is everyone’s dream. It allows “fashionistas” to add crystals, pearls, and other gems to their hair without heat or hair damage. Angie demonstrates the product by putting crystals in Cambria’s hair. Cambria says it’s the perfect way to enhance your look for any occasion. The Sharks are impressed by how easy it is.
You can dance all night with confidence thanks to their proprietary, medical-grade, skin-safe adhesive. To remove the gems, you simply brush them out. They ask, “Which one of you Sharks is ready to ‘Bling it on’ with us?”
What Happened During the Shark Tank Episode?
Each Shark has a set of custom gems and a Bling on their table. The male Sharks have wigs, too. There is a black Blinger and a pink Blinger on each table. The pink one is for girls, and the black one, which comes with Swarovski Crystals, is for women. The women’s model is $49 and the girls’ model is $29.99. Lori tries it out on Kevin, who is wearing a blond wig.
Angie says it took her 4 years to get a prototype. She went through 5 engineering firms. She’s a single mom with 4 kids. By the time the 5th engineer gave her a working prototype, she was in massive debt to the tune of $1.7 million. She couldn’t get any more loans, and she couldn’t find investors.
She got her kids together and said, “why don’t I sell the house and do the manufacturing myself?”. The kids were onboard. She sold the house, rented a townhouse and started working through Skype with a factory in China.
Next, she booked a booth at the Dallas Toy Fair, and by the end of the first day, Blinger was rumored to be “Toy of the Year.” She got to pitch 2 toy companies and did a licensing deal with one of them for a 5% royalty. In 2019, they sold over $20 million wholesale.
Then Covid happened. Sales went down, and Angie’s income went down. In 2021, sales were still down. By the summer of 2022, Serena Williams was seen with Swarovski Crystals in her hair, and demand went up, but there were illegal infringers all over the internet. Angie had retained the rights to the women’s market and got the rights back for the girls’ product.
Valuation
In 2023, they had $1.7 million in sales. In 2024, she was projecting $4.2 million with a $1.5 million profit. They had about $2.5 million in inventory. She just wanted Shark’s help for the $200,000 because she has no business experience. Angie has two women working for her, and Cambria is in college and the Army. She doesn’t have a CFO, and she needs a bookkeeper.
What Makes Blinger Unique?
One simple reason that sets Blinger apart is that it makes it fun and easy to sparkle. Whether you’re a kid decorating a denim jacket or an adult adding Swarovski crystals to your updo, Blinger delivers salon-worthy glam in seconds. No heat, no mess, no damage.
The product works like a charm, but its versatility gives it staying power. The kits come in versions for both kids and adults, retailing between $35 and $79, with real Swarovski crystals in the adult models. Refill packs run $10–$30, and the company even offers wholesale options that are perfect for salons, party planners, or boutiques.
In a world of fast fashion and viral beauty trends, Blinger taps into something timeless, i.e., the joy of self-expression. Whether you’re walking down the aisle or heading to a concert, there’s always a reason to add a little sparkle.
Did Blinger Get a Deal on Shark Tank?
Kevin says he’s seen a lot of deals in his 15 years on Shark Tank, and this one is unbelievable. He thinks Angie needs someone to take over operations; She’s the creator and visionary, “but wow, what a mess you have.”
Kevin says he loves her story and wishes her the best, but he’s out. Mark says they’re effectively out of business unless they sell their inventory. He says Angie needs somebody to run this whole thing, and she’s not in a position to take on an investor because everything is a mess; he’s out.
Barbara says she admires Angie’s persistence and offers $200,000 for 25% contingent on coming to New York at Barbara’s expense. She wants Angie to lay out her business on index cards, and Barbara will reorganise everything. Robert admires Angie, too, but says if she doesn’t do a deal with someone like Barbara, she won’t survive; he’s out.
Lori says they’ve done a fabulous job creating something really cool. She thinks they should go with Barbara’s offer; she’s out.
Angie thinks 25% is a little too much. Barbara says she’ll fund purchase orders, and Angie agrees to the deal.
Blinger Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show.
Blinger kept on shining long after its Shark Tank appearance. Within six hours after the episode initially aired, the company did $77,000 in sales, and that momentum didn’t stop. In the week following their initial appearance, they racked up $242,000 in sales. They now move more than 2,000 units per month on Amazon, which is a solid indicator that demand is still strong.
When Angie met with Barbara in New York, she’d been planning to release new products; Barbara talked her out of it and told her to focus on Blinger.
Blinger also scored some serious celebrity clout. Serena Williams, Pink, Alicia Keys, and Sheryl Lee Ralph have all rocked Blinger gems, and the product has been featured on QVC, CBS, and Entertainment Tonight. Not bad for a dream that started in Angie Cella’s sleep.
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On social media, Blinger continues to build a loyal following. With nearly 13,000 Instagram followers, they regularly post creative styling tips regarding bridal bling looks, Eras Tour-inspired designs and many more for Taylor Swift fans. The brand has definitely found its niche in both the toy and beauty space.
As for the deal with Barbara Corcoran, it’s still unconfirmed whether it officially closed, but if it did, Barbara is exactly the kind of operational powerhouse Angie needs. With Barbara’s help, Angie could finally put the right team in place and scale the business the way it deserves.
The estimated current net worth of Blinger is about $1.17 million in 2025.
Read more details about The Blinger Hair Tool on Shark Tank Blog.
Where Can You Buy It?
If you’re ready to add some sparkle to your style, Blinger is easy to find. You can shop their full product lineup on the official website of Blinger, or grab one from major retailers like Walmart, Target, and Amazon.
Availability of Products
There are two core collections to choose from:
- Blinger Glam Collection Starter Kit – Includes the Gem Stamper and 225 colorful acrylic gems ($49)
- Blinger Starter Kit – Comes with the Styling Tool and 75 precision-cut glass crystals ($49)
You can stock up with refill packs priced between $9.99 and $30, depending on the quantity.
Blinger also offers limited-edition sets:
- Vanity Starter Kit – Styling Tool + 150 precision-cut glass crystals ($89)
- Simmer Starter Kit – Gold-plated Styling Tool + 90 Swarovski glass crystals ($69)
All kits come with a 30-day return policy and worldwide shipping, so no matter where you are, you can Bling it on.
Check out their social media for more details on Facebook and Instagram.
Quick Summary
- Angie Cella turned a dream into a dazzling reality with Blinger, a safe and easy gem-styling tool.
- After licensing success and COVID setbacks, she re-entered the Tank to rebuild the business.
- Barbara Corcoran offered $200K for 25% and is now helping restructure operations.
- Sales surged immediately post-show, with nearly a quarter-million in the first week alone.
Curious about the other businesses that appeared on Shark Tank Season 15 Episode 20? Check out the business updates below.
