BoxBlayde Shark Tank Update — Shark Tank Season 17
A simple yet smart safety upgrade, BoxBlayde reimagines the traditional box cutter by protecting package contents while making everyday unboxing safer and easier.
Rob Wright appeared on the stage of “Shark Tank Season 17 Episode 11,” pitching his brand, BoxBlayde. BoxBlayde is a battery-powered cardboard cutter which is used to cut cardboard pieces without damaging the material inside.
Now the big question was: whether the Sharks would invest in the invention or they would decide to pass?
About BoxBlayde
| Category | Details |
|---|---|
| Business Name | BoxBlayde |
| Founders | Rob Wright |
| Industry | Hardware |
| Product | Blade cutter for shipping boxes |
| Investment Asked | $200,000 for 5% equity |
| Deal Status | No deal |
| Valuation | $4 million |
Rob Wright started inventing BoxBlayde after he mistakenly missed the tapeline while using a utility knife. It damaged the contents inside the box. So, Rob started inventing and designing prototypes of a cutter that can cut shipping boxes without affecting what’s inside.
After months of experimentation, he created BoxBlayde. The blade has a built-in guard that prevents it from going deeper and cutting through the cardboard. Moreover, the product is made of ABS plastic and features a built-in utility knife.
Because the sharp element is hidden, accidental skin contact is prevented. In today’s world, when e-commerce is exploding, and every household receives thousands of packages, BoxBlayde is very useful.
Let’s look at the pitch and how the Sharks reacted.
BoxBlayde Shark Tank Pitch
Rob Wright entered the Tank seeking $200,000 in exchange for a 5% stake in the brand, further valuing the company at $4 million. He presented the product to the Sharks and even asked them to try using it. Of course, most of the Sharks were perked up, but the blade was difficult to use for a first-time customer.
So, Daniel Lubetzky raised this concern, and Rob replied that they are posting videos showing how to use it.
Rob took this opportunity to share that he launched the Kickstarter campaign in 2023, but the official launch was in April 2024. After he started selling D2C from his website, he earned $500,000 in revenue by the end of 2024. Moreover, he has projected to touch $920,000 in 2025.
Barbara Corcoran wanted to know the profit after sales, which stood at $40,000 in 2024 and was projected to reach $60,000 in 2025. Additionally, the product’s landing cost was $30, and it retails for $99.
Kevin O’Leary raised the concern about cost, noting that without reducing landing costs, it would be tough to find space in traditional hardware stores. So, Rob responded that if he replaced the motor, the landing cost could drop from $30 to $22.
Let’s see what makes this product unique and whether he can secure a deal.
What Makes BoxBlayde Unique?
There are various reasons why BoxBlayde is unique. Let’s list some of those:
- BoxBlayde’s elevated lip design allows it to cut through the cardboard, further preventing any damage to the contents inside the box.
- The flat L-shaped design includes space for a finger rest, ensuring users have stability while cutting the boxes.
- Small enough to fit in a pocket or clip onto a tool belt, BoxBlayde is designed for everyday convenience in garages, warehouses, offices, and homes.
Did BoxBlayde Get A Deal On Shark Tank?
There were some existing issues with the product, especially its high manufacturing cost and difficulty of use. Barbara Corcoran was the first Shark to bow out of the deal because it was too heavy.
Also, Lori Greiner declined to invest because the product was not a good fit for her. On the contrary, Kevin O’Leary was willing to make an offer as he liked the product. He asked Chip and Joanna Gaines to team up, as Chip also liked the product from a contractor’s perspective.
So, together they offered $200,000 in exchange for a 20% stake in the company. At the same time, Daniel Lubetzky offered $200K in exchange for a 15% stake, but later he withdrew his offer because of the negotiations.
The founder clearly refused to give up 20% because it was a lot. Hence, he decided not to accept the offer.
BoxBlayde Shark Tank Update
After the episode aired, BoxBlayde got more visibility and traction. Although the founder did not accept any offers from the Sharks, he is currently running a Shark Tank discount on the website using the code SHARK10.
Where Can You Buy It?
You can purchase the product on its official website. Also, to check more updates, you can follow their Instagram page.
Quick Summary
- Rob Wright stepped onto the Tank asking for $200,000 for 5% equity, pitching his brand, BoxBlayde.
- BoxBlayde is a blade designed to cut cardboard boxes without damaging the contents. It is specifically designed to cut shipping boxes.
- Rob received two offers from the Sharks, but he did not accept either because of the higher equity ask.
Check out other Shark Tank Season 17 Episodes.
Curious to know about other businesses that appeared on the same episode? Check out their business updates.
