Loria Stern hopes a deal with a Shark will blossom for Eat Your Flowers, her edible flower treat business, in Shark Tank episode 1416. Loria grew up a a sort of hippy child and she always loved cooking, but it wouldn’t become her calling until later in life. She was quite the tennis player back in the day. She was the number one 12 year old at the age of 12 and she went on to play Division 1 tennis at the University of Virginia. She even played a few professional matches before hanging up the racket. Throughout her entire life, she kept cooking and baking.
In 2010, she entered the culinary world but not by getting classically trained. She worked in restaurants, hotels and bakeries to learn all she could. In 2011, she took a course in medicinal and edible plants and began incorporating flowers into her cookies and posting them on Instagram. In 2016, Vogue magazine did a feature on her creations and she received a bunch of requests to purchase them.
That’s when she started Eat Your Flowers. She sells cookies, tarts, cakes and pies that feature a variety of edible flowers. She also sells dried flowers that you can use in your own baked goods. She even wrote a cookbook. Apparently, the business is a success. She has four employees and pays them living wages. All her products ship nationally from her Los Angeles headquarters. She likely wants a Shark to help build out more bakery capacity.
Company Information
Posts about Eat Your Flowers on Shark Tank Blog
Flower Cookies by Eat Your Flowers
Eat Your Flowers Shark Tank Recap
Loria will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec and Kevin O’Leary that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Eat Your Flowers will be available on Shark Tank Blog once this episode airs.
Eat Your Flowers Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Eat Your Flowers & Loria Stern as more details become available.
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