By Hiedi Pratap

ESAI Shark Tank Update | Season 16

Julia Dixon pitched ESAI, an AI-powered college admissions platform. Learn how ESAI is revolutionizing the college admissions process.

ESAI Shark Tank Update | Season 16
Founder Julia Dixon pitched ESAI on Shark Tank. (Image Credit- Shark Tank ABC)

ESAI appeared on Shark Tank Season 16 to address a growing problem. Gaining admission to top colleges has become increasingly challenging due to rising competition. Earlier, it was just the college tuition that burned a hole in our pockets, but now, even getting accepted into college is also very expensive.

College advisors often charge substantial fees. Nevertheless, parents rely on them; otherwise, they must navigate heavy, expensive prep books.

ESAI is here to offer every student elite-level support. Would the Sharks like to invest in their venture?

About ESAI

Category Details
Founder (Plural if multiple) Julia Dixon
Product Type AI-Powered College Admissions Platform
Funding (Pre-Shark Tank) $1.25 million
Investment Asked $250,000
Equity Offered 5%

ESAI Name Pitch

We can say entrepreneur Julia Dixon has a great grip on presenting her ideas, as shown by the strong pitch she delivered in Shark Tank Season 16, Episode 19. She highlighted the complex journey a student goes through while applying to her dream college. The entrepreneur even got a laugh from the Sharks when she featured Mark Cuban’s college photo on her screen. With long curly hair, the gentleman was quite a catch!

Julia Dixon explained that her app offers any and every kind of help one needs to get through the college admissions process, from finding the right institution to planning finances, from writing the perfect essay to adding a personal touch to it. According to her, ESAI has got it all.

Julia made it clear that they are not just another chatbot. When Kevin O’Leary asked a very valid question, why can’t people just use any AI tool for this purpose? Julia had an answer ready. While other tools may utilize similar underlying technology, ESAI is trained using a proprietary coaching method.

As a former college advisor, Julia recognized that many students are unaware of their unique strengths. Believing that each student possesses distinct qualities, she developed an app to help them identify and apply to institutions that align with their individual profiles.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Shark Tank (@sharktankabc)

 

What Makes ESAI Unique?

ESAI stands for the Ethical, Gamified AI platform. It helps you with every step of the admission process and costs only a tiny fraction of what you’d otherwise pay a tuition advisor.

  • It supports students in their journey to discover schools and programs.
  • It helps you craft college essays that stand out from the crowd.
  • The app also helps you find the best financial options available.
  • They have a Story Strategist tool that enables students to create a personal narrative for their college essays.

Did ESAI Get a Deal on Shark Tank?

Since the company had just started monetizing a month before they came on the show, they had already raised $1.25make the million from top tech VC firms in the country. The company is now at $70,000 in sales, despite having only recently started monetizing.

  • Lori Greiner held back from offering a deal because she didn’t feel comfortable with the $1 million the company had already raised.
  • Barbara shared her concern about the fact that it’s not yet proven how long people will stay on the ESAI platform.
  • Robert also chose not to offer a deal.
  • Mark Cuban offered $250K for a 10% stake.
  • Kevin also made the same offer: $250K for 10%.

The entrepreneur didn’t want to lower the valuation that much. So, she countered with $250K for a 5% stake plus 2.5% in advisory shares. Luckily, Mark was convinced by the offer. She secured a deal with Mark Cuban.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Julia Dixon (@juliadixon)

 

What Happened to ESAI After Shark Tank?

More people are now interested in ESAI. They have more users. It seems like their services are growing. They probably have a clear plan. Based on their current performance, they could do well in the education technology world.

Where Can You Buy It?

ESAI is available directly through its official website. Users can explore different features, sign up for a plan, and get started with personalized college admissions support. The platform currently offers a monthly subscription priced at $49.99. 

Quick Summary

  • Julia Dixon pitched her company, ESAI, on Shark Tank Season 16, Episode 19.
  • ESAI is an ethical, gamified AI platform that helps students navigate the college admissions process.
  • The entrepreneur
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Hiedi Pratap is a skilled content writer with a background in Journalism and a passion for decoding big ideas. From Entertainment and Home Decor to Finance, she brings stories to life with clarity and flair. Currently, she dives deep into the world of Shark Tank, crafting compelling blogs that unpack pitches, spotlight innovation, and explore the minds of rising entrepreneurs.