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Genius Litter

genius litterRamon Van Meer pitches Genius Litter, his color changing cat litter that indicates your cat’s health, in Shark Tank episode 1513. A little over three years ago, Ramon nearly lost his beloved cat, Quinsel, to a urinary tract infection. Van Meer, a serial entrepreneur with 6 businesses under his belt, collaborated with veteranarians to develop his product. The secret is silica crystals that change color when certain impurities are present in a cat’s urine. This gives cat owners early warning of potential trouble so they can get them the proper care.

In addition to the health benefits, Genius Kitty Litter allows for less odor and mess from “litter footprints.” It indicates more than urinary tract infections, too. A change to dark green or blue indicates a possible bacterial UTI or the formation of struvite stones. A change to yellow or orange reveals potential concerns like kidney problems or metabolic acidosis. It’s like having a vet in the litter box. Van Meer has a heart, too. The company feeds 10 shelter cats for every bag sold.

A six pound bag will set you back $24.99 but you can save 5% if you opt for a subscription. They also sell a supplement called Cat L-Lysine that boosts your cat’s immune system. Another product is Genius HI, a health indicating powder you can sprinkle over any cat litter to get the same effect as Genius Litter. Dog lovers might want the health indicating pee pads which diagnose the same way the litter does. The products can be found in over 1500 PetSmart and Target stores nationwide and they’re available on Amazon.

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Posts about Genius Litter on Shark Tank Blog

Genius Kitty Litter: A Purr-fect Blend of Care and Innovation

Genius Litter Shark Tank Recap

Ramon will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Emma Grede and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Genius Litter will be available on Shark Tank Blog once this episode airs.

Genius Litter Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Genius Litter & Ramon Van Meer as more details become available.