Hella Awkward Shark Tank | Season 16
Hella Awkward came to Shark Tank Season 16 with a fun pitch to secure a deal with a shark.
Have you ever felt hella awkward around someone? Sometimes you just don’t know how to open up with some people or how to get them to open up. How about a card game that will fill in those awkward silences and make the room more fun!
In the days of quarantine, the family trio Britt, Brandon, and Jane decided to find a solution for people to foster good relations and to bring people closer together. They created a card game to bust any awkward moments! Hella Awkward appeared on Shark Tank Season 16 Episode 13 seeking investment.
Now, will the sharks also feel connected enough to the game to invest in it, or is it going to be Hella Awkward?
Check out other Shark Tank Season 16 Episodes.
About Hella Awkward
| Category | Details |
| Founder | Brittane Rowe, Jane Lim & Brandon Rhodes |
| Product Type | Card Game |
| Funding | Self-funded |
| Investment Asked | $200k |
| Equity Offered | 10% |
What Happened on the Shark Tank Episode?
Co-founder of the company, Brittane Rowe, marches through the gates of Shark Tank and delivers a fun, enthusiastic pitch for her business, Hella Awkward. She talks about how socializing can sometimes be challenging at parties or how conversations at home with family can run dry. Brittane emphasizes how her card game can break the ice—her card game can save that sinking ship!
She believes this card game can spark genuine connections between people. It is like a lifesaver when it comes to forming new bonds. She explains the game thoroughly to the sharks, from rules to gameplay, covering every aspect.
Brittane believes the most hella awkward moments lead to the most hella meaningful bonds. She ends the pitch by asking, “Who is ready to get hella awkward?”
Robert turns to Brit, “I have an awkward question for you,” and then the questions and answers begin.
- The Sharks ask if Hella Awkward has any sales, to which Brit replies that they do. Launched in mid-2021, lifetime sales are $600K.
- The first year, sales met a milestone of $90K. The next year, they reached $110K, and last year, they did $250K. This year’s projection is $600K.
- Mark was curious to know the reason behind this year’s projection. Last year, Hella Awkward was launched at Target in 450 stores, which has now expanded to 520 stores. Additionally, they have launched in Walmart in 600 stores and are about to increase that to a thousand.
- The manufacturing cost of the product is $2.80, and the selling price is $24.99. The expansion pack costs $12.99 and includes 45 more questions, with each unit costing less than a dollar to produce. Recently, a new pack of cards called Build-A-Bae was launched.
What Makes Hella Awkward Unique?
A Black- and Asian-women-owned business, Hella Awkward stands out from its competition in the context of its commitment to focusing on fostering relationships, not just fun. The card game is 18+ rated.
It has a total of 140 unique questions designed to bring out authentic conversations and deeper connections.
- Questions come in four unique categories—Relationships, Dating, Sex, and Real Talk—making it suitable for any group setting.
- According to the game rules, it can be played by 2-6 players.
- All the players get one special card to skip a question they are not comfortable answering and move on with the game.
- It is available for $24.99, and you can get it from their website.
- It is ideal for families to play at dinner parties, for couples to enjoy on date nights, or for friends to bring to any fun gathering.
Did Hella Awkward Get a Deal on Shark Tank?
Brittane, an ex-theater actor, came on behalf of her team of three co-founders, seeking $200K for 10% of the company. The Sharks found the Hella Awkward cards to be a fun venture, and after knowing the trajectory of sales, they grew more interested.
- Kevin proposes to take over distribution if he becomes a partner with the team. He offers $200K for a 25% stake.
- Robert offers to invest $200K for 10% of the company, just as Brittane asked.
- Shark Lori offers $200K for a 12% stake.
Brittane quickly accepts Robert’s offer, and they shake hands to seal the deal.
What Happened to Hella Awkward After Shark Tank?
Hella Awkward has over 5K followers, which will definitely increase gradually with the popularity it gains from Shark Tank. The post shared by Shark Tank, tagging Hella Awkward Cards, has reached more than a thousand likes and is still growing.
The business’s social media engagement is rising. ABC has also posted a video of their pitch on YouTube, which has received really positive comments. The estimated net worth of Hella Awkward is $2.9 million, as of 2025.
Where Can You Buy It?
If you’re done with awkward relationships and want to connect on a deeper level with your peers, get a deck of the fun Hella Awkward cards from their official website. You can also get it from Amazon, Target, or Walmart. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Hella Awkward is a card game that will wipe away awkwardness and bring people closer than ever before, fostering deeper connections.
- The game has 140 hilarious, thought-provoking questions split into four categories.
- Brittane Rowe secures a deal with Robert, who offered $200K for 10% of the company.
Interested in knowing about other businesses that appeared on Shark Tank Season 16 Episode 13? Check out their business updates!
