Ice Age Meals Shark Tank Update – Shark Tank Season 8
Nick Massie, known as the “Culinary Ninja,” pitched Ice Age Meals in Shark Tank Season 8, blending convenience, nutrition, and gourmet flavor in one frozen package.
“Culinary Ninja” Nick Massie hoped to cook up a deal for Ice Age Meals, his line of healthy frozen meals, in Shark Tank Season 8 Episode 2.
Check out more Shark Tank Season 8 Episodes.
About Ice Age Meals
| Category | Details |
|---|---|
| Business Name | Ice Age Meals |
| Founder | Nick Massie |
| Industry | Frozen Foods |
| Product | Healthy, frozen meals made with grass-fed, organic meat and vegetables |
| Deal Status | No Deal |
| Investment Asked | $1 million for 10% equity |
| Valuation | $10 million (at the time of the Shark Tank pitch) |
Nick had been cooking for 20 years and prepared all his meals as if he were cooking for his family. He and his team whipped up tasty, healthy meals with grass-fed and organic meat and organic veggies in small batches, then froze and shipped them.
All Ice Age Meals are microwavable. Massie calls them “convenient, delicious, athlete-friendly food.”
Massie is a fitness enthusiast who is also a high-end chef. He even did a stint as Lance Armstrong’s personal chef. Massie imagines and prepares each meal, then they amp up the batch size and test it for “freezability.”
If the recipe still tastes good after freezing, they produce it. He claims frozen food reduces waste and tastes just as good as freshly prepared food.
The business operates out of a Reno, NV strip mall. Nick started in January 2016 and sells around 5000 meals a week.
Items like Butternut Squash Lasagna, Thai Meatball Curry, and Grass-fed Tri-Tip with Yams sell for $10.99 per meal, with 12 meal sampler packs running $129.
Eventually, Massie wanted to produce 100,000 meals per day. Will a Shark take a bite out of this frozen food business?
Ice Age Meals Shark Tank Recap
Nick entered seeking $1 million for 10% of his business, then launched into a poetic description of what he did. After the pitch, he gave out samples of his butternut squash lasagna, and the Sharks liked it. Then, the questions came.
The Sharks wanted to know sales numbers because of the valuation. They were impressed when he told them he had done $1.5 million the previous year. They liked the margins, too, as each meal cost $3 and sold for $10.
Next, he told them about his background. When asked about the $10 million valuation, he told the Sharks to believe in him, a strategy that never went well in the Tank.
Did Ice Age Meals Get a Deal on Shark Tank?
Kevin was the first to go out with a poem that mocked Nick’s pitch. Mark went out next.
Robert followed with a little rhyme: “I love the story, love the name. But I hate the value, it’s insane, I’m out.”
Daymond was next. Lori, the last Shark still in, went out while cautioning Nick on his overvaluation.
What Makes Ice Age Meals Unique?
The frozen and pre-portioned servings that were both healthy and convenient, with good ingredients, made Ice Age Meals a standout.
Ice Age Meals Shark Tank Update
The night the original episode aired, the company did over $100,000 in sales in three hours. They did over $1 million in a month!
Nick upgraded his kitchen to handle the volume, but the company ran into trouble. This was posted on their website in October 2022:
“Two things happened on Tuesday:
We informed our staff that we will be closing our kitchen on November 11, 2022.
We filed our 2021 business taxes with a loss of $494,154.00. Yikes!
After 8 years of providing high-quality frozen meals delivered to your door, we are on the cusp of closing our doors. But, with your help, there’s hope! In golf, they have the “Bounce Back” statistic. It shows a player’s ability to bounce back to good performance after a bad hole. If they score over par on one hole, can they score under par on the next to make up for it?We knew 2021 was a rough year. While there was a higher demand for direct-to-consumer goods, Ice Age Meals faced a multitude of issues. We worked through them, but we didn’t come out unscathed. We’ve battled back this year, but shot par when we needed birdie.”
Resurrecting the Business
After posting that, Nick contacted his customers and asked them to help the business by ordering more food. People responded, and he managed to save the business!
In early 2023, they managed to move everything to one facility. Previously, they had a production kitchen and shipped the meals 20 miles to their freezer facility. Now, he had an “all-in-one” location.
In January 2023, he launched Ice Age Culinary, a 21-recipe cooking course “that will change your life.” He’s since added paleo jerky and spice blends to his repertoire.
As of August 2025, this company is still open and doing around $4 million a year in revenue (twice what it was doing before Shark Tank). The estimated net worth of Ice Age Meals is $14.6 million.
Posts about Ice Age Meals on Shark Tank Blog
Check more information on Frozen Meals with a Paleo Twist.
Where Can You Buy It?
You can place your orders by calling them on their registered number or visiting their website. For more information, you can keep up with their Facebook and Twitter (X).
Quick Summary
- Nick Massie, a seasoned chef and fitness enthusiast, pitched Ice Age Meals, a line of healthy, athlete-friendly frozen meals, seeking $1 million for 10% equity on Shark Tank.
- Despite impressing the Sharks with $1.5 million in sales and strong margins, Nick’s $10 million valuation led all the Sharks to pass on the deal.
- After Shark Tank, the company experienced rapid growth, hitting $1 million in sales in one month, but faced financial challenges in 2021, which were eventually overcome with customer support.
Curious to know about other businesses that appeared on Shark Tank Season 8 Episode 2? Check their business updates!
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