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Kudos

kudosAmrita Saigal pitches Kudos, her cotton disposable diapers, in Shark Tank episode 1410. Amrita, along with team members Jim Keighley and Moira Finicane (who do not appear in the Tank) run the business together. Jim worked in the diaper manufacturing business for many of his 40 years at Proctor and Gamble. Moira studied marketing and business at Harvard and MIT and Amrita got her engineering degree at MIT. Amrita is a proponent of “elegant sustainability,” a concept that believes sustainable products should look and perform better than their non sustainable counterparts. Her first project was making sanitary pads in India out of banana leaf fibers.

Kudos diapers, unlike the market dominating Huggies and Pampers (which make up over 80% of the market), are made out of cotton. Huggies and Pampers are almost entirely plastic and take hundreds of years to decompose. Diapers take up 4% of landfill space in the USA. While there is still a little plastic in Kudos – the absorbent polymer pad for absorption – the company claims replacing “regular” disposable diapers with Kudos would save 500 million pounds of plastic going into landfills.

While there is still some plastic in Kudos, the company is moving toward a 100% plastic free model. Manufactured in Germany, the company started marketing direct to consumers in 2021. They had things set to go earlier, but supply chain issues related to the Covid-19 pandemic set them back. The most important feature about Kudos is nothing but cotton touches your baby’s butt, which helps prevent diaper rash. A box of 216 diapers costs $88 or 41 cents per diaper; if you opt for the monthly subscription option, the cost goes down to 36 cents per diaper. By contrast, Huggies cost 31 cents per diaper while some bargain brand diapers cost as little as 7 cents per diaper. Disposable diapers are a $71 billion per year industry and Amrita wants to disrupt that market. A Shark would be a big help.

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Posts about Kudos on Shark Tank Blog

Kudos Diapers – Sustainable Diapers

Kudos Shark Tank Recap

Amrita will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and “Guest Shark” Gwyneth Paltrow that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Kudos will be available on Shark Tank Blog once this episode airs.

Kudos Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Kudos & Amrita Saigal as more details become available.

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