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Lady Alpha

lady alpha

When Jackie was nursing her first child, she found covering up was too hot for both her and her baby. The reason: they live in Arizona. She wanted something that would keep her and baby cool yet covered. That was the inspiration for the Nursing Cool Cover by Lady Alpha.

The secret is a 3 speed fan is attached to the breast feeding cover. This keeps mom and baby cool while feeding. The fan is blade free so baby won’t get hurt and mom won’t tangle her hair. As an added benefit, the white noise of the fan lulls baby to sleep.

The Cool Covers come in 5 colors: Sage Remington, Champagne Mami, Midnight Magic, Cool Blue and Hot Pink. Each costs $59.95. They are available without the attached fan as well for $39.95. The company is selling on a pre-order basis only as of the original air date. They likely need a Shark’s cash for inventory.

Company Information

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Posts about Lady Alpha on Shark Tank Blog

The Nursing Cool Cover by Lady Alpha

Lady Alpha Shark Tank Recap

Jeremy and Jackie will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Lady Alpha will be available on Shark Tank Blog once this episode airs.

Lady Alpha Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Lady Alpha & Jeremy and Jackie Samuelson as more details become available.