Morrison Outdoors Shark Tank Update | Season 16
Morrison Outdoors pitched its baby sleeping bags on Shark Tank Season 16. Discover the outcome, sales update, and where to shop the product today.
Morrison Outdoors is like a lifesaver for travel enthusiasts with babies. If you’re one of them, you know the struggle: there aren’t any suitable sleeping bags for kids.
Founder Tavis Malcolm himself loves traveling. He struggled with this issue when he and his wife took their baby with them on one of their adventures. When he saw this market gap, he took the matter into his own hands to fill it.
Would the sharks invest in his business, or would he return without any deals?
About Morrison Outdoors
| Category | Details |
| Founder | Tavis Malcolm |
| Product Type | Sleeping bags for babies |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $300,000 |
| Equity Offered | 10% |
Morrison Outdoors Pitch
Entrepreneur Tavis Malcolm explained the market need for sleeping bags for babies to the sharks. He pitched his company at a $3 million valuation.
Tavis shared the challenges he faced when he took his son on a camping trip. He had to layer his child in so many clothes and blankets that he looked like a little baby burrito.
The sharks were provided with samples, and they all seemed impressed with the product. Mark Cuban even said, “I would sleep in these.” The sleeping bag comes with a pouch that you can pack it in.
The product becomes very compact once packed and folded. It is very easy to carry around because of its lightweight design. The product retails between $85 to $200, while the cost of making it ranges from $22 to $52.
Tavis’s family is full of entrepreneurs. Before starting Morrison Outdoors, Tavis bounced between digital marketing gigs and trying to start a business.
The entrepreneur started this business with just $3,000, that was actually all the money they had saved. They have generated more than $4.3 million in sales in the five years since launching the business.
Their revenue distribution is approximately 50% from their official website, 25% from Amazon, and 25% from wholesale channels. This year (to date), their sales are $850,000.
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What Makes Morrison Outdoors Unique?
Morrison Outdoors offers award-winning sleeping bags for babies. They are also suitable for toddlers and young children.
The product is made with premium insulation, and the fabric is as soft as butter. They use the same sleeved sleep-sack design that lets babies move their hands freely. The cuffs open and close easily, providing comfort when your baby is asleep.
Did Morrison Outdoors Get a Deal on Shark Tank?
The sharks started sharing their views after they heard the business pitch:
- Sleeping bags didn’t impress Kevin, as he said he likes to sleep with a mint on his pillow in a nice hotel.
- Robert revealed that although he would invest in Tavis, he didn’t see the potential for this business to scale.
- Lori Greiner also shared that she believed in the product but did not want to invest in the business.
- Shark Barbara and Mark Cuban together offered $300,000 in exchange for 20% of the company.
The entrepreneur Tavis secured a deal with two sharks.
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What Happened to Morrison Outdoors After Shark Tank?
After Shark Tank, Morrison Outdoors gained a lot of visibility. It has expanded into over 80 retail stores including, REI, and continues to grow through online and in-store sales.
Where Can You Buy It?
You can buy Morrison Outdoors sleeping bags from their official website. They are available on Amazon. Morrison Outdoors sleeping bags are available in over 80 retail stores across the U.S. and Canada.
Quick Summary
- Tavis Malcolm pitched Morrison Outdoors on Shark Tank Season 16.
- Morrison Outdoors makes sleeping bags for babies, toddlers, and children.
- The entrepreneur secured a deal with Mark and Barbara.
