Nuts n More Shark Tank Update – Shark Tank Season 4
Neil Cameron, Dennis Iannotti, and Peter Ferreira pitched Nuts n More, a fortified Nut Butter, on Shark Tank as a way to offer fewer calories and more proteins.
Nuts n More is an all-natural, fortified, nut butter business that spreads its message in Shark Tank Season 4 Episode 18.
Check out other Shark Tank Season 4 Episodes.
About Nuts n More
| Category | Details |
|---|---|
| Business Name | Nuts n More |
| Founders | Neil Cameron, Dennis Iannotti, Peter Ferreira |
| Industry | Health and Nutrition |
| Product | Fortified nut butters made from all-natural ingredients, offering high protein content |
| Deal Status | Deal secured with Robert and Mark |
| Investment Asked | $250,000 for 20% equity |
| Deal Outcome | $250,000 for 35% equity |
| Valuation | $1.25 million (At the time of the Shark Tank pitch) |
Entrepreneurs Neil Cameron, Dennis Iannotti, and Peter Ferreira were fitness and nutrition experts who created the fortified nut butter business in 2011 to provide themselves and their fitness clients with a protein-rich, natural peanut butter.
The Nuts n More nut butter spreads were creamier than other all-natural nut butters due to a unique recipe and a process that assured the finest grind and smoothest texture.
It features peanut butter and almond butters in plain and chocolate varieties, and they also offer seasonal flavors like pumpkin spice peanut butter.
The products were available in over 40 locations nationwide and in Canada. The primary distribution areas were in the Northeast; Nuts n More was undoubtedly looking to the Sharks for help with distribution.
Nuts n More Shark Tank Recap
Neil, Dennis, and Peter came into the Shark Tank seeking $250K for a 20% share of their business.
As of the date of taping, they had $100K in sales for the year and a purchase order from a large distributor for which they needed cash to fulfill. They were hoping to cut their production costs by making larger batches, too.
Did Nuts n More Get a Deal on Shark Tank?
Daymond thought their valuation was too assumptive, so he was out. Barbara liked the packaging, but she couldn’t stomach the valuation either; she was out.
Mr. Wonderful offered $250K for 264% of the company; in other words, he was out. Robert offered $250K for 50%. Mark offered $250K for 35% with $75K up front and $175K to fund future purchase orders.
Mark asked Robert to team up with him, and Neil, Dennis, and Peter stepped into the hall to discuss things. While there, Mark told Robert that taking a 50% stake would cause too many problems amongst Neil, Dennis, and Peter.
When the three entrepreneurs stepped back into the Shark Tank, they countered with 30%. Mark held firm at 35% and Robert agreed to go in with him. At last, Nuts n More made a deal with Robert and Mark.
What Makes Nuts n More Unique?
Special attention to making their product extra healthy paid dividends for the company. The use of clean ingredients and the protein offered really set the product apart in its segment.
Nuts n More Shark Tank Update
Nuts n More has seen a tremendous amount of growth since its Shark Tank appearance.
The founders (three men) met with Mark at GNC HQ and announced they would be in 4,000 stores. They had gone from $100K in sales to over $6 million in two years. They said with the GNC deal, they could reach $20 million!
By 2018, they were in Vitamin Shoppes and Whole Foods, too. They reached their $30 million lifetime sales goal in 2018 as well.
As of July 2021, they were going strong with $6 million in annual revenue. They had moved into a massive new production facility in Rhode Island and were churning out over 30,000 jars of nut butters per day.
In June 2021, the company partnered with The Dirty Cookie, another Shark Tank contestant, to provide fillers for their cookies.
As of June 2024, they could be found in over 1,800 GNC stores nationwide as well as on their website and Amazon. Lifetime sales at that time were over $60 million, with annual revenue coming in at $6–$7 million per year. The estimated net worth of Nuts n More is between $10 million and $20 million as of 2025.
Posts about Nuts n More on Shark Tank Blog
More information on the Fortified Nut Butters, as seen on Shark Tank.
Where Can You Buy It?
Nuts n More products are available on Amazon, or you can also directly order from their website. They also have a Twitter (X) handle, which hasn’t been updated since 2019.
Quick Summary
- Neil Cameron, Dennis Iannotti, and Peter Ferreira pitch Nuts n More, their line of fortified nut butters, seeking $250,000 for 20% equity on Shark Tank.
- After intense negotiations, the entrepreneurs secure a deal with Mark Cuban and Robert Herjavec for $250,000 in exchange for 35% equity.
- By June 2024, Nuts n More has achieved over $60 million in lifetime sales and generates $6-$7 million in annual revenue, with products available in over 1800 GNC stores and online.
Nuts n More appears to have made it, but what about other products that appeared with it? Check out their business updates!
