Sheets Laundry Club Shark Tank Update – Shark Tank Season 13
Sheets Laundry Club pitched biodegradable laundry detergent sheets on Shark Tank. See how it turned a plastic waste problem into a $7M+ sustainable cleaning brand.
Chris Videau was a military veteran who, during his many tours and travels, saw the horrible plastic waste problem all over the world. He wanted to do something about it, so he and Chris Campbell started Sheets Laundry Club and came to Shark Tank Season 13, Episode 7.
They opened their business in December 2019 with biodegradable laundry detergent sheets. Each dissolvable sheet contained concentrated detergent, eliminating the need for plastic bottles, while the packaging was fully biodegradable. They offered two scent options: fresh linen and unscented.
Would the Sharks believe in their vision to reduce plastic waste and invest in Sheets Laundry Club?
About Sheets Laundry Club
| Category | Details |
|---|---|
| Business Name | Sheets Laundry Club |
| Founders | Chris Videau, Chris Campbell |
| Industry | Sustainable Cleaning Products |
| Product | Biodegradable laundry sheets and cleaning products |
| Investment Asked | $500,000 for 5% equity |
| Deal Status | Deal secured with Daniel Lubetzky (did not close) |
| Deal Outcome | $500,000 for 8% equity and 2% advisory shares |
| Valuation | $10 million (at the time of Shark Tank pitch) |
Since its launch, Sheets Laundry Club has expanded beyond laundry detergent sheets to include a wider range of sustainable household and personal care products.
The company added scent boosters, dryer sheets, stain-fighter packs, dishwasher detergent, liquid soap starter kits, floor cleaner sheets, coconut scrubbers, deodorant, and soaps — all designed to reduce plastic waste and use compostable packaging.
A box of laundry sheets originally sold for $19.99 and included 50 sheets. Customers could also purchase larger product bundles containing multiple cleaning products.
The company continued building its direct-to-consumer business while expanding into retail partnerships and increasing awareness around plastic-free alternatives.
Sheets Laundry Club Shark Tank Pitch
Chris Videau and Chris Campbell entered the Shark Tank seeking $500,000 for 5% equity in Sheets Laundry Club.
Videau explained that his military experiences exposed him to the environmental damage caused by plastic waste. The founders demonstrated their laundry sheets by placing them into water bottles, showing how the sheets dissolved completely.
The Sharks were impressed by the demonstration and the company’s sustainability mission.
The founders explained that their products used plant-based ingredients and were designed to replace traditional plastic detergent containers. Videau shared how exposure to the smoke from burning plastic while flying Black Hawk helicopters affected his lungs, and Campbell discussed his startup experience.
The company presented its growing product range, which included dozens of sustainable household products designed to reduce plastic consumption.
Sheets Laundry Club revealed that it generated $2.04 million in sales during 2020, with laundry detergent sheets accounting for $1.2 million.
The founders also explained that they had an agreement with Kimberly-Clark related to dissolvable laundry sheet technology patents. The agreement included royalty payments and was scheduled to expire in October 2024.
What Makes Sheets Laundry Club Unique?
Sheets Laundry Club differentiated itself in the sustainable cleaning market through:
- Biodegradable laundry detergent sheets that reduce plastic bottle waste.
- Compostable packaging across its product range.
- Expansion into eco-friendly household and personal care products.
- A focus on long-term customer retention through direct sales and repeat purchases.
Did Sheets Laundry Club Get a Deal on Shark Tank?
Barbara Corcoran did not like the royalty agreement or the large number of SKUs. She also felt the founders were not persuasive enough, so she was out.
Kevin O’Leary explained that his investment in Blueland competed directly with Sheets Laundry Club, so he was out.
Lori Greiner liked the company’s mission but believed the valuation was too high, so she declined.
Mark Cuban understood their goal of expanding globally but believed it would require too much capital, so he was out.
Daniel Lubetzky asked whether the projected $7 million in annual sales was realistic. After hearing about the company’s subscription business, he offered $500,000 for 10% equity.
The founders said they did not want to give up more than 8% ownership. Daniel countered with $500,000 for 8% equity plus 2% advisory shares. Chris Videau and Chris Campbell accepted the offer.
Although the deal was accepted on-air, it ultimately did not close after due diligence.
Sheets Laundry Club Shark Tank Update
Immediately after the episode aired, Daniel Lubetzky shared a video on social media featuring Sheets Laundry Club and highlighted the company’s mission while joking about how to pronounce the brand name. The post helped bring additional attention to the company following its Shark Tank appearance.
Shark Tank Exposure
Following the Shark Tank appearance, Sheets Laundry Club experienced increased brand awareness and attracted new customers. The company continued growing through its website, marketplace sales, retail partnerships, and expanded product offerings beyond laundry detergent sheets.
The company’s broader lineup of eco-friendly household and personal care products helped it reach customers interested in reducing plastic waste across multiple areas of their daily lives.
Sheets Laundry Club also continued measuring its environmental impact. The company reported that its paper-based laundry products have helped prevent approximately 2.7 million plastic containers from reaching landfills, supporting its goal of replacing traditional plastic-packaged cleaning products with sustainable alternatives.
Manufacturing Expansion and Retail Growth
Sheets Laundry Club announced plans to expand its manufacturing operations in Statesville, North Carolina. The planned expansion included investment in property improvements, machinery, and equipment to support increased production capacity as demand for sustainable cleaning products continued to grow.
The expansion reinforced the company’s position as a veteran-owned manufacturer focused on plastic-free household and personal care products while supporting future growth opportunities.
The company also explored retail opportunities after Shark Tank. Sheets Laundry Club secured a test placement in approximately 200 Harris Teeter supermarkets. However, the trial placement was not expanded, and the products were later removed from those stores.
As competition increased in the laundry sheet category, Sheets Laundry Club continued operating independently and expanding its customer base.
In April 2024, Rolling Stone Magazine included Sheets Laundry Club among The 8 Best Eco-Friendly Laundry Detergents to Give Your Clothes a Greener Clean.
By August 2024, the company reported having more than 75,000 customers using its products through its direct sales channels and continued expanding into Lowe’s stores in Florida.
Business Performance in 2025
Sheets Laundry Club continued expanding its sustainable household product portfolio while strengthening its presence in the eco-friendly cleaning market.
The company remained available through its official website, Amazon, Walmart, Meijer, and select retail locations.
Its original 50-sheet laundry detergent box received more than 20,000 customer reviews on Amazon with a 4.5-star rating and continued generating strong monthly sales.
As of 2025, Sheets Laundry Club was estimated to generate more than $7 million in annual revenue, showing continued consumer demand for sustainable cleaning alternatives.
Posts About Sheets Laundry Club on Shark Tank Blog
Learn more about Sheets Laundry Club’s sustainable cleaning products in our detailed feature covering the brand before its Shark Tank appearance.
Where Can You Buy It?
Sheets Laundry Club products are available through the company’s official website, Amazon, Walmart, Meijer, and select Lowe’s stores in Florida.
Availability may vary depending on location as the company continues expanding its retail presence alongside its online sales channels.
Follow them on their social media, Facebook and Instagram, to get more updates.
Quick Summary
- Chris Videau and Chris Campbell pitched Sheets Laundry Club, an eco-friendly cleaning brand offering biodegradable laundry sheets and sustainable household products, seeking $500,000 for 5% equity.
- Daniel Lubetzky offered $500,000 for 8% equity plus 2% advisory shares, which the founders accepted on the show, but the deal later did not close during due diligence.
- Since appearing on Shark Tank, Sheets Laundry Club expanded its product range, increased its customer base, entered retail partnerships, and reported that its products helped prevent approximately 2.7 million plastic containers from reaching landfills.
Check out other Shark Tank Season 13 Episodes.
Curious about the other businesses featured in Shark Tank Season 13 Episode 7? Explore more updates and see which ideas made a splash in the Tank.
