The Original Comfy

the original comfyBrian and Michael Speciale want to find a fit with a Shark for the Original Comfy, their over-sized sweater/blanket, in episode 910, the 2017 Shark Tank Holiday Special. The Original Comfy is a fleece-lined, over-sized hooded sweat shirt with a soft micro fiber exterior. The brothers say it's reversible, too. It's perfect for curling up on the couch, taking in that cold winter game or just adding a layer on a chilly day. Unlike a blanket, body heat stays trapped by the hoodie design.

Michael got the idea for a sweatshirt/blanket when he saw his nephew (Brian's son) lying on the couch in a HUGE sweat shirt. He was right next to a fleece blanket and the image struck Michael. A few months later, he had the prototype for the Original Comfy.

The product isn't in production yet. The brothers started a Kickstarter campaign last summer (2017), but quickly pulled it because they weren't prepared enough. Even their website said “opening soon” prior to the air date of their episode. This is the first true start-up in the Tank in years. Will a Shark think their business idea is original enough?

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Kickstarting The Comfy

The Original Comfy Shark Tank Recap

Brian and Michael enter seeking $50,000 for 20 percent of their business. The brothers burst into a song touting the Comfy as “a blanket that’s a sweatshirt.” They get a few chuckles and applause from the Sharks as they don the oversized sweatshirt. With the inevitable comparison to the Snuggy (they call it “a certain infomercial product”), they say they're different because of the plush material and the pocket.

They hand out samples to the Sharks who like the product. They don't like what comes next: they have zero sales. It's a brand new product. They are ready for their first order, however. After telling the story about how they invented The Original Comfy, Lori states she does a lot of business with the Snuggy people, so she goes out.

Mark doesn't think the brothers are ready, so he goes out too. Robert likes the product and he knows the Snuggy sold over 20 million units; he takes a flyer and offers $50,000 for 50% of the company. Barbara jumps in and offers $50,000 for 30%. Michael counters with 25% but Barbara declines. Kevin offers a flourish, pretending he's interested, but he goes out. After some back and forth, the guys accept Barbara's offer.

The Original Comfy Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The guys sold out of all their inventory within 24 hours of airing on the show. With Barbara's help, they continued to sell throughout the summer. They even appeared on QVC and sold out. In the fall of 2018, Bed, Bath and beyond began carrying the product in stores.

The Original Comfy gets an update in episode 1012, the 2018 Shark Tank Holiday Special. Just about one year after airing on the 2017 Holiday Special, we'll see how far they've come.

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