The Yes Girls Shark Tank Update — Shark Tank Season 17
The Yes Girls stand out by transforming luxury proposals and weddings into deeply personal celebrations that reflect each couple’s unique love story.
Riley Canty and her husband Joe Canty stormed the stage of “Shark Tank Season 17 Episode 11,” pitching their premium proposal planning brand, The Yes Girls. Their brand focuses on making marriage proposals, one of the most unforgettable moments in people’s lives.
Now, the question that loomed was: whether the founders would leave a lasting impression on Sharks, or would they have to go out empty-handed?
About The Yes Girls
| Category | Details |
|---|---|
| Business Name | The Yes Girls |
| Founders | Riley Canty and Joe Canty |
| Industry | Event planning & management |
| Product | Luxury proposal planning |
| Investment Asked | $85,000 for 15% equity |
| Deal Status | No deal |
| Valuation | $566,000 |
Riley Canty joined The Yes Girls as CEO in 2022. Though she has expertise in fields like marketing and events, both the husband-and-wife duo have been involved in proposal and wedding planning since 2008.
The Yes Girls specializes in premium proposal planning, elopements, and wedding planning, with a team of designers. They tailor the events to an individual’s taste by blending meaningful details.
The process begins when people reach out via their website and pay a deposit. After it’s done, couples are given a questionnaire which helps the brand understand their client’s love story and preferences.
Consequently, using the information, their team designs customized event concepts by integrating personal elements like favorite places. With over 16 years of experience, the brand has designed 6,000+ luxury proposals and weddings.
The Yes Girls’ vision is to deliver a stress-free experience covering a range of celebrations. Let’s look at their pitch and how the Sharks reacted.
The Yes Girls Shark Tank Pitch
Riley and Joe Canty appeared on the Tank seeking $85,000 in exchange for a 15% stake in their brand, further valuing the company at $566,000. They presented their luxury proposals to the Sharks, noting that clients can choose from the existing portfolio or create a customized experience.
Of course, the brand especially appealed to the guest Sharks, Joanna and Chip Gaines, who shared their proposal story.
Lori Greiner wanted to know the cost of their setup, which ranged from $15,000 to $150,000, depending on the location. Joe took this opportunity to share the margins, which stood at 28%. Riley told the Sharks that she took a $250,000 five-year loan through owner financing to take over the company.
The brand offers three packages: standard, premium, and custom. Additionally, Riley shared that for an event worth $5,000, they receive a fee of $1500. In the standard package, they offer only candles and floral arrangements through their nationwide vendor network.
Kevin O’Leary asked the husband-and-wife duo about their revenue, which stood at $374,000 in 2024, and they are projecting to cross $300K in 2025. Also, Joe shared that in 2024, they held 94 events and in 2025, they had already held 73.
One of the major concerns raised by most Sharks was the high price point. So, let’s see what is unique about the brand and whether they will secure a deal.
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What Makes The Yes Girls Unique?
There are various reasons why the brand stands out. Let’s list some of those:
- The brand offers hyper-personalized proposals by knowing each client’s unique love story, preferences, and other meaningful details.
- After spending over 16 years in the industry, the brand has earned elite credibility. They have been featured on People Magazine, The New York Times, and The Today Show.
- Starting from concepts, designs, to execution, the brand handles everything so couples can just focus on their memorable event.
Did The Yes Girls Get A Deal On Shark Tank?
Daniel Lubetzky was the first to say that proposals are personal events and that people want to use their own creativity when proposing to their partner. So, he decided to stay out of the deal negotiations for the same reason.
Lori Greiner asked about their competitors, and surprisingly, the owners said that when people ask ChatGPT this question, it gives them their brand’s name. Undoubtedly, Lori was impressed by their response and business execution. While Kevin O’Leary clearly stated that scaling this business is very hard, he decided to bow out.
Though Lori appreciated their advertising strategy because every single client would post the event on their social media, giving credit to The Yes Girls. But she, too, refused to invest in the brand.
Barbara Corcoran and the guest Sharks, Joanna and Chip Gaines, too, bowed out. The couple had to leave the Tank empty-handed, but Daniel gave them advice to always invest in each other.
The Yes Girls Shark Tank Update
After the episode aired, The Yes Girls gained more visibility along with organic traction. Though they were unable to secure a deal with any Shark, they walked away with added credibility from the Tank.
Where Can You Buy It?
You can book their services and select from their existing catalogue on their official website. Also, for any more updates, you can check their Instagram page.
Quick Summary
- Riley and Joe Canty entered the Tank, asking for $85,000 in exchange for 15% equity in their brand, The Yes Girls.
- The Yes Girls offer proposal planning, elopements, and marriage planning services across the nation by curating the experience according to their client’s requirement.
- They were not able to secure a deal.
