Scott Swerland and Joe Beaudry want to sooth the Sharks with UrbanFloat, their sensory deprivation tank business, in episode 1013. Beaudry started the company in 2012 after trying a sensory deprivation tank to decompress from his high stress corporate job at Verizon Wireless. He sought the help of a friend who introduced him to Mr. Swerland. Swerland owns 90 tanning salons. In 2013, they launched their first “salon” with three pods in it.
Sensory deprivation pods or tanks put you inside a tank with body temperature water loaded with epsom salts. You float (the salt ensures you will even if you fall asleep) in total darkness and with no sound. It's supposed to be very relaxing. Beaudry was hooked when he first tried it, he even claimed he could see better after the experience.
Last year, Beaudry left Verizon Wireless and went full-time with UrbanFloat. That first salon had its pods filled 22 hours a day. They opened two more locations shortly thereafter and opened their first franchise unit in 2016. UrbanFloat has a deal to open 6 salons in the Houston area this year and has an eye on national expansion. Sales last year were $1.1 million.
Sensory deprivation tanks were big in the late sixties and seventies, but the craze died out. It appears they are catching on again. Many prominent athletes use them, including Olympic gymnast Ali Raisman, Step Curry of the Golden State Warriors and many members of the Boston Red Sox. Beaudry says the business is growing nationally and he wants to be the tops in the industry. Will a Shark jump in these tanks?
UrbanFloat Company Information
Posts about UrbanFloat on Shark Tank Blog
UrbanFloat Shark Tank Recap
Scott and Joe will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and guest Shark Matt Higgins that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on UrbanFloat will be available on Shark Tank Blog once this episode airs.
UrbanFloat Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on UrbanFloat & Scott Swerland and Joe Beaudry as more details become available.