Wild Squirrel Nut Butter appeared in episode 315 in season three. The business was started by college room-mates Keeley Tillotson & Ericka Welsh when the peanut butter they had been making in their college apartment became popular among their friends who encouraged the young entrepreneurs to sell their product at local farmer's markets. The two young women soon had markets in Oregon and the northwest interested in Wild Squirrel Nut Butter and the business began to grow. Offering flavors like “Vanilla Espresso” and “Chocolate Coconut,” Wild Squirrel Nut Butter is not your run of the mill peanut butter.
The Wild Squirrel Nut Butter Pitch
Keeley and Ericka went into the Shark Tank seeking a $50K investment for a 10% share in Wild Squirrel Nut Butter. When they first appeared on Shark Tank, Wild Squirrel Nut Butter had sold several thousand jars of peanut butter. The company had about $14K in sales and $7,000 in profits; they were set to roll out on supermarkets shelves in Oregon.
Daymond is not a “food guy,” so he went out quickly. Robert doesn't believe the girls can balance going to college and running a business, so he's out too. Mark agrees with Robert and goes out. Mr. Wonderful thinks the peanut butter market is too competitive and Wild Squirrel Nut Butter will be crushed by the big brands; he's out.
That leaves Barbara. She likes the girls, but thinks the deal will take a lot more money. She offers $50K for 40% of the business. Keeley and Ericka try to get her to come down to 35%, but Barbara won't budge. They eventually agree to a deal for $50K for 40%.
Wild Squirrel Nut Butter After the Shark Tank
Barbara's involvement with Wild Squirrel Nut Butter ended with the on air negotiations. During due diligence, Keeley and Ericka decided to go it alone and forego Barbara's investment. In the aftermath of the Shark Tank, Wild Squirrel Nut Butter received a lot of inquiries . The products were on nearly two hundred super market shelves by the time their original segment aired and Wild Squirrel Nut Butter is poised to be a nationally distributed brand in 2013.
The success of Wild Squirrel Nut Butter did not go unnoticed by the Shark Tank producers. The company is featured in a follow-up segment during episode 412 in season 4. Whether they ended up with a Shark or not, Keely and Ericka have left school to focus on their business and they took it to the next level. Perhaps Wild Squirrel Nut Butter will become a household name, right up there with Skippy and Jif!
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