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CATEapp: Cheater’s App

Cheater's App by CateAPP pitched on Shark TankCATEapp, widely known as “The Cheater’s App,” brings a new smartphone app into the Shark Tank that allows you to “clean” texts, calls, photos, and what have you from your phone. It was designed and is touted as “the cheater’s app” so people who are engaging in what I will call “indiscreet behavior” can communicate with their co-conspirator without significant others finding out.

This app has gained it’s fair share of notoriety, prompting one prominent blogger to call it an app that appeals to our worst instincts. Ironically, the app was developed by a West Palm Beach police officer named Phil Immler who created it to prevent people from viewing significant others’ “secret” texts and conversations. Immler claims he didn’t set out to make a cheater’s app, he developed CATEapp as a result of witnessing numerous domestic violence calls as a police officer that occurred due to a spouse going through the texts and calls of their partner’s phone. He made the app after a fellow officer got a divorce as a result of “secret” texts discovered by his wife. Think back to the Tiger Woods fiasco of several years ago to get an idea of how texts between a cheating spouse and their lover can blow up a marriage; Tiger would have liked the cheater’s app.

CateApp – The Cheater’s App Claims

Immler claims he doesn’t condone cheating, but the CATEapp’s marketing materials highlight the word “mistress” and claim you can “block incoming calls and texts so your spouse doesn’t see them,” so their marketing palys on the idea of the cheater’s app. This strikes me as duplicitous at best. Regardless of how people feel about an app that enables cheating, there ought to be a big market. While statistics on marital infidelity vary widely, it is estimated that nearly 70% of married people engage in at least one extramarital affair during their married lives. Whether you buy the statistics or not, what this says about our society is there are a lot of potential customers for the cheater’s app.

I don’t think the Sharks will fund this, whether they have an individual need for CATEapp or not, the PR implications of Shark Tank sharks investing in such a product will have them steer clear. I don’t care how brash Mark Cuban is, if his wife Tiffany found out he funded this, she’d have some choice words of her own for the outspoken billionaire! As a guy married to a very beautiful, talented, and wonderful woman, I too am “out.”

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob and more.


  1. People can abuse any kind of technology, and they’ll do so regardless of the marketing message that goes along with it. Not being in law enforcement, I don’t know if Immler’s story washes — but I can definitely imagine women in abusive relationships to begin with winding up in a violent confrontation that the CATEapp could help to prevent. Any tool for survival is better than none.

    I didn’t like the way the entrepreneur consistently circled back to the “cheating” issue, but if he had been a completely different, more sober person who had marketed the app for security or personal privacy purposes, we probably wouldn’t be discussing it as if the technology itself is inherently evil.

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