Doatnut Shark Tank Update – Shark Tank Season 16
Baker cum entrepreneur Kimy Aguirre tries to win over the investors with her unique sweet treats on Shark Tank Season 16.
Kimy Aguirre brought Doatnut to the Sharks in Shark Tank Season 16, Episode 3. Doatnut was a healthier version of a guilty pleasure. Entrepreneur Kimy Aguirre is from Oceanside, California, and created the company to offer a healthier alternative to traditional donuts.
The company makes sugar-free, gluten-free, and dairy-free doatnuts made from oats and sweet potatoes, with less than one gram of naturally occurring sugar. Would the Sharks grab a bite of the deal?
About Doatnut
| Category | Details |
|---|---|
| Business Name | Doatnut |
| Founder | Kimy Aguirre |
| Industry | Food and Beverage |
| Product | Gluten-free, dairy-free, low-sugar oat-based doatnuts |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $100,000 for 10% equity |
| Deal Status | Deal secured with Lori Greiner and Mark Cuban |
| Deal Outcome | $200,000 for 30% equity |
| Valuation | $1 million (at the time of the Shark Tank pitch) |
Each Doatnut contained just 90 calories and used five main ingredients: organic groats, sweet potatoes, egg whites, Monk fruit, and baking powder.
Kimy explained that the magic behind the product comes from organic groats, which are milled into fresh oat flour at her “little pink store” after being harvested, tested for gluten, packed, and shipped by farmers.
Each Doatnut costs 70-80 cents to make and is sold for $3.50 each.
Doatnut Shark Tank Pitch
Kimy entered the Tank seeking $100,000 for 10% equity and began her pitch by explaining how Americans struggled with salt, fat, and sugar addiction.
She introduced Doatnut as the healthier alternative, explaining that while it looked indulgent, it contained no dairy, no gluten, and less than one gram of naturally occurring sugar.
Kimy presented samples of the brand’s most popular flavors, including the churro variety. The Sharks loved its taste and smell, while Kimy explained that Monk fruit was used as a natural sweetener in the recipe.
She earned laughs from the Sharks when she described the process as a “farm-to-finger experience.”
Kevin O’Leary questioned the business model, believing the company lacked a clear scaling strategy. Mark Cuban felt the $3.50 retail price was too low, while Kevin suggested it could be sold for $4.99.
Daymond John encouraged everyone to hear the sales numbers first. Kimy revealed that the business had generated $350,000 in sales from 2021 through the time of filming, with $50,000 in sales during 2024 at the time of the pitch.
What Makes Doatnut Unique?
Doatnut stands out through a combination of healthier ingredients and a simple production process:
- Features a sugar-free, gluten-free, and dairy-free recipe.
- Contains less than one gram of naturally occurring sugar and only 90 calories.
- Uses organic groats milled into fresh oat flour for every batch.
- Uses fewer ingredients than traditional donuts.
Did Doatnut Get a Deal on Shark Tank?
Kevin O’Leary liked the product and said he could become a customer, but declined to invest because he believed it was “a great product without a business plan.”
Daymond John decided not to invest because the business wasn’t within his area of expertise.
Guest Shark Kendra Scott asked whether Kimy planned to open more “pink stores” in the future. Kimy confirmed it was part of her dream, but Kendra declined, explaining she couldn’t help expand the business the way Kimy wanted.
Mark Cuban asked whether Kimy had any debt. She revealed she had $70,000 in debt.
Lori Greiner interrupted, saying the opportunity was “my cup of tea.” She and Mark offered $150,000 for 30% equity.
Kimy countered with 20% equity, proposing 10% for each investor.
Mark then revised the offer to $200,000 for 30% equity and said he would help her pay off the debt.
Kimy accepted the offer, securing a deal with Lori Greiner and Mark Cuban.
Doatnut Shark Tank Update
Following its appearance on Shark Tank, Doatnut has continued to grow its brand. Mark Cuban and Lori Greiner recognized the potential in Kimy’s passion and product quality, offering $200,000 for 30% equity, providing capital to scale the business while helping relieve its $70,000 debt burden.
Media Growth
Since securing the dual-Shark partnership, Doatnut has experienced significant momentum with television appearances on KUSI Morning News and CBS 8 Morning News, highlighting the company’s healthier approach to indulgent desserts and attracting new customers seeking guilt-free alternatives.
Business Expansion
The company also launched a loyalty rewards program that allows regular customers to earn points with every purchase.
It further expanded its market reach by becoming a military vendor for Camp Pendleton Marine Corps Base, demonstrating its commitment to serving diverse communities with healthier food options.
Products and Pricing
Doatnut continues emphasizing freshness by baking its products daily while offering both regular and seasonal flavors to keep customers engaged.
The company also remains active on social media, where it shares new flavors, promotions, and store updates.
Current pricing reflects slight adjustments, with individual Doatnuts selling for $4.50 each, while boxes of six sell for $30, eight for $35, and twelve for $49. Customers can also add the brand’s signature pink gift bag for an additional $3.
Company Valuation
The company’s estimated valuation was between $1 million and $1.5 million as of 2025.
Where Can You Buy It?
Doatnut is available at the company’s Little Pink Store in Oceanside, California, where fresh doatnuts are baked daily. Customers can also order directly from the brand’s official website.
The company continues offering both regular and seasonal flavors throughout the year. Follow Doatnut on Facebook and Instagram to stay updated on new flavors, promotions, and special events.
Posts About Doatnut on the Shark Tank Blog
Check out more details on Delicious Doatnut that won Sharks on Shark Tank.
Quick Summary
- Kimy Aguirre pitched Doatnut, a gluten-free, dairy-free, low-sugar oat-based donut, and secured a $200,000 deal from Lori Greiner and Mark Cuban for 30% equity.
- After Shark Tank, Doatnut has expanded through media appearances, launched a loyalty rewards program, and become a military vendor for Camp Pendleton Marine Corps Base.
- The company continues baking fresh doatnuts daily, offers regular and seasonal flavors, has updated its pricing, and maintains an estimated valuation of $1 million to $1.5 million as of 2025.
Check out other Shark Tank Season 16 Episodes.
See what else was new! View other businesses featured in this episode.
