Max Pro makes strength training easier to start and simpler to stick with. The company first caught public attention during its appearance on Shark Tank in Season 13 Episode 9. The appearance helped them to put their compact machine in front of a national audience.
The device is a small cable system that fits inside a backpack and weighs about ten pounds. It can deliver up to three hundred pounds of resistance.
Max Pro Shark Tank Pitch
Nezar Akeel stepped into the Tank, hoping to bring a Shark into Max Pro, his portable training system built for full-body workouts. He comes from an engineering background and has always been drawn to fitness. Hence, the idea had been building in his mind for a long time.
After spending years creating products for other companies, he decided to branch out in 2019 and start something of his own.
Nezar also talked about building more than a single gadget. He sees Max Pro as a growing family of tools designed to support different styles of training and help people stay active wherever they are.
When he asks for $500,000 in exchange for 2.5% of the company, the Sharks are surprised to say the least. This is because the ask puts a very high value of $20 million on the business.
How The Max Pro Pitch Moved From Intro to Negotiation
Once the preliminaries were done, Kevin wanted to hear about the numbers. Nezar explained that the team spent five years building the product. Sales started picking up in the middle of 2020 and reached four million dollars that year.
By the summer of 2021, they had reached eight million dollars and were on pace to finish the year above twelve million.
Lori Greiner was curious about what the machine could do. To clarify the doubts, Nezar plays a short video showing different workouts and training styles. Each unit costs two hundred five dollars to produce, plus about $20 to ship. It sells for $849.
The company was cash flow positive at the time of the pitch, and the app recorded more than three thousand users each day.
Nezar also mentioned a revenue-based line of credit with a steep 28% rate in his pitch.
They are carrying items worth five million dollars in inventory. He closed his pitch by sharing that Shaquille OāNeal became a partner over time and grew his stake from one and a half percent to five percent as their relationship developed.
Why Max Pro Turned Down $500K Shark Tank Offer
The talk then shifted to serious business. Daymond steps up with a clear proposal. He offers $500,000 and wants a $25 royalty on each unit until he recoups his investment. After that, his stake would settle at four percent.
As he lays it out, Nezar starts talking again about his need for a partner who can help him break into retail. Daymond stops him and points out that he just put a major offer on the table and didnāt even get a simple acknowledgment, which leaves him feeling pushed aside.
Daymond remarks, saying, āDo you ever offer someone half a million dollars and they didnāt even acknowledge it or give you any kind of answer?ā
Nezar apologizes and explains that he had heard the offer but wanted to finish what he was saying. He also mentions that he needs to direct a question to Mark before deciding what to do next.
Upon hearing that, Daymond John furiously backs out of the deal.
Mark Cuban makes a fair offer of $500,000 for 3% plus the advisory shares Nezar gave Shaq. And they shake hands on that, to Daymondās dismay.
Why Daymondās Proposal Didnāt Land Well
Nezar claims that it was an honest mistake, and he forgot about Daymondās offer while he was pitching. Considering all things, it was not a very generous and fair offer either. It was very Sharkly in nature, if anything, with the royalties involved.
The Difference Between the Two Offers
- Daymond: $500K + $25/unit royalty until paid back. After that, it goes to 4% equity.
- Mark: $500K for 3% + advisory equity (no royalty)
Beyond The Tank
The agreement with Mark on the show didnāt go through. Nonetheless, by July 2024, the company had expanded its app with a complete workout program that covered a wide range of training needs.
The company brings in about ten million dollars a year and is nearing forty million in total revenue since it began. As of 2025, Max Pro is estimated to be worth around twenty-two million dollars.
