Jake, Jordan and Jim DeCicco want to energize the Sharks with their Super Coffee, an organic energy drink, in Shark Tank episode 920. Jordan started the business out of his dorm room at Philadelphia University in 2015. He wanted a wholesome, organic energy boost and he didn't like the sugary drinks sold at the student union. He started mixing organic coffee, milk protein and coconut oil in his blender and in a few weeks his energy level was noticeably higher.
Friends wanted in on this new energy drink, so he began selling it straight from his dorm room. In the summer of 2015, he enlisted the help of his older brothers and they started bottling it. They managed to get on the shelves at around 20 Whole Foods in the Northern Virginia/Baltimore area. At first, it was a refrigerated product, but now they have a non-refrigerated version which gives them better distribution. Now, you can find Super Coffee at hundreds of locations in the Northeast.
Each bottle of Super Coffee has, in addition to caffeine,10 grams of protein and 4 grams of MCT oil from coconuts. There are four flavors: vanilla, cinnamon, mocha and black. A bottle will set you back $3-$4. The brothers are taking their family history of healthy eating (and drinking) to the growing bottled coffee market. They've raised some seed capital to get started, but likely need a Shark's help with mass production and branding. Will a Shark like this coffee?
Super Coffee Company Information
Posts about Super Coffee on Shark Tank Blog
Super Coffee Shark Tank Recap
Sam and David will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Barbara Corcoran, Rohan Oza, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Super Coffee will be available on Shark Tank Blog once this episode airs.
Super Coffee Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Super Coffee & Sam Polk and David Foster as more details become available.