Kelechi Anyadiegwa introduces colorful African designs to the Sharks when she pitches Zuvaa, her clothing line, in Shark Tank episode 913. Anyadiegwa started the clothing line in 2014 with just $500. She's of Nigerian descent and grew up wearing African designs. She kept getting compliments on her clothes, so she bought a domain and started selling African inspired clothing from all around the world.
Using her technical skills in online community building and her design education, she quickly built the company into a $2 million sales behemoth in a very short time. She even made the Forbes retail and eCommerce 30 under 30 list. Unfortunately for Ms. Anyadiegwa, the success was too much to bear.
The Zuvaa website redirects to a kind of public apology. It states the business “lacked the right infrastructure to support a growing company.” Problems with over projections, the company website, a small staff and paying sellers contributed to the complete failure of the business model. There are still limited items for sale on the site, but not as many as there were a year ago.
To her credit, she's owning the problems and vows to re-emerge in 2018 with a new business model that will succeed without dragging the company down. Zuvaa clearly grew too big, too fast. Still, she feels the business has “barely scratched the surface on this opportunity.” She'll likely be looking for a Shark's help managing growth. Will a Shark design a deal for this unique clothing company?
Zuvaa Company Information
Posts about Zuvaa on Shark Tank Blog
Zuvaa Shark Tank Recap
Kelechi will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Sarah Blakely that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he'll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Zuvaa will be available on Shark Tank Blog once this episode airs.
Zuvaa Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Zuvaa & Kelechi Anyadiegwa as more details become available.