Worthy Brands Shark Tank Update – Shark Tank Season 15
Paige Brattin turned a personal struggle into a purpose-driven brand with Worthy Brands, offering whimsical, skin-friendly eye and port patches for children battling medical challenges. She walked away without a deal.
Paige Brattin hopes to seal a deal for Worthy Brands, her eye and chemotherapy port patches business, in Shark Tank Season 15 Episode 1 – the season 15 premiere.
Check out other Shark Tank Season 15 Episodes.
About Worthy Brands
| Category | Details |
|---|---|
| Business Name | Worthy Brands |
| Founder | Paige Brattin |
| Industry | Healthcare |
| Product | Medical eyepatches for kids |
| Investment Asked | $250,000 for 10% equity |
| Deal Status | No Deal |
Brattin’s daughter has a condition called Amblyopia, a condition where one eye is “stronger” than the other. It’s totally treatable – simply cover the stronger eye with an eye patch so the weaker eye works harder until equilibrium is reached. When she found out her daughter was not suffering from tumours, Paige dedicated her life to solving eye problems – a portion of the proceeds goes towards early detection vision screening programs.
When her daughter wasn’t too excited about the patches she had to wear, Paige set out to design her own. See Worthy patches have colorful, whimsical designs on them. They’re also shaped differently than standard eye patches, so they fit the socket better. The material and adhesives for the patches won’t harm sensitive skin either.
The chemotherapy port patches function the same way with fun designs and skin sensitivity in mind. 1 out of 45 kids suffer from Amblyopia, and there are over 1 million chemotherapy patients every year, so there’s a good market for Worthy Brands. Paige likely wants a Shark’s help growing into new markets.
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Worthy Brands Shark Tank Recap
Paige enters the Shark Tank seeking $250,000 for 10% of her business. She tells the story of how, when her daughter was 5, she was blind from amblyopia – one of the leading causes of childhood vision loss. It affects 1 in 45 children. It’s treatable by wearing an eye patch over the stronger eye to strengthen the vision in the weaker eye.
The patches on the market were uninspiring and uncomfortable, and kids didn’t want to wear them. That’s why she invented See Worthy Patches. The innovative, patented design has breathable materials, medical adhesives and a unique shape that fits the eye socket.
The Sharks examine their samples. Candace likes that Paige is bringing dignity and fun to this situation. Paige says about 2 million kids in the USA have amblyopia. The time kids wear the patch differs depending on the severity of the amblyopia.
Mark says his dad had to wear patches – he wants to know about the industry. Paige says there’s another big company making eye patches. What differentiates See Worthy is the shape. The combination of the adhesive and the shape is what is patented.
2019 sales were $150,000. In 2023, she’s just under $200,000; she has $1.7 million in lifetime sales. A box of 50 patches sells for $27.50 and costs $7 landed. She doesn’t spend a lot on marketing, but she goes to conferences and meets the doctors who recommend the product to their patients. Paige needs to compete with the large company, and that’s why she’s in the Tank.
Did Worthy Brands Get a Deal on Shark Tank?
Kevin is amazed at what Paige has done, but he won’t use the product; he’s out. Mark doesn’t think she needs a partner; he’s out. Paige tells the Sharks that licensing could be a good idea.
Daymond doesn’t think she needs help and that she’s doing great; he’s out. Lori is out but says she’d be happy to talk to Paige about licensing. Candace admires what Paige has done, but she still goes out.
Worthy Brands Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. In a press release that came out after the show originally aired, Paige said, “I truly enjoyed the time in the Tank. There were such great conversations with all the Sharks about so many aspects of my business.”
As of 2024, the estimated net worth of Worthy Brands is around $1.5 million.
The Shark Tank Blog will follow up on Worthy Brands & Paige Brattin as more details become available.
Posts about Worthy Brands on the Shark Tank Blog
Where Can You Buy It?
Worthy Brands products are available for purchase on their official website. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Worthy Brands makes fun, comfortable medical eye patches for kids with amblyopia, as well as gentle, skin-safe chemotherapy port patches.
- Paige started the company after her daughter was diagnosed with amblyopia and hated the traditional, boring patches. She created a patented patch with breathable materials, soft adhesives, and playful designs.
- Worthy Brands did not get a deal on Shark Tank, but the Sharks liked the product and felt she was doing well on her own and didn’t need a partner.
Curious to know about other businesses that appeared in the same episode? Check out their business updates!
