Gently Soap Shark Tank Update – Shark Tank Season 15
Kristen Dunning, a self-described “eczema warrior,” brought her all-natural skincare line, Gently Soap, to Shark Tank Season 15. She landed a deal with one of the Sharks!
Kristen Dunning hopes to clean up and snag an investment for Gently Soap, her line of herbal soaps that help fight eczema naturally, in Shark Tank Season 15 Episode 1 – the season 15 premiere.
Check out other Shark Tank Season 15 Episodes.
About Gently Soap
| Category | Details |
|---|---|
| Business Name | Gently Soap |
| Founder | Kristen Dunning |
| Industry | Consumer Goods |
| Product | Gentle, all-natural soap products for sensitive skin |
| Deal Status | Deal secured with Candace Nelson |
| Investment Asked | $75,000 for 10% equity |
| Deal Outcome | $75,000 for 25% equity |
Dunning is a self-described “eczema warrior” and “herb science lover” who suffered from eczema throughout her childhood. She used many topical prescription medications over the years but found more relief from her grandmother’s herbal concoctions.
This led her to pursue studies in medicinal plants, their healing properties, and their effects on common skin conditions at the University of Georgia in 2018. She began making and testiing soaps and in October, 2020, she Launched Gently Soap. All the products are herbal, sustainably made, 100% natural, vegan, essential oil free, fragrance free, dye free, and palm-oil free.
She got her business going with $54,500 in a variety of startup business competitions, including the 2022 TiE Atlanta, 2022 Terry College of Business Student Startup Award, 2021 UGA Spring Quick Pitch, 2020 UGA Idea Accelerator and The University of Georgia Kickstart Fund. As a one-woman business, she wears many hats, but her vision for the future is to expand. A Shark could help with that.
Gently Soap Shark Tank Recap
Kristen enters the Shark Tank seeking $75,000 for 10% equity in her company. She says nobody should be robbed of joy because of their sensitive skin.
Kristen talks about having eczema her whole life and how bath products caused her extreme pain. She set out to make a joyful yet gentle bathing experience for people like her and spent 3 years studying horticulture to learn about the power of plants. Gently Soaps have no essential oils or harsh chemicals, so people with sensitive skin can feel joy, but anybody can use the soaps.
The Sharks examine their samples, and Lori likes the smell. Candace says she’s sensitive to fragrances, but these soaps smell fresh. She has an undergraduate degree in horticulture and spent summers at her grandparents’ farm. She sells direct to consumers and is launching on Amazon in 2 weeks. Sales to date (at the time of the Shark Tank pitch) are $113,000. 2022 sales were $66,000.
She started the business while still a full-time student and managed to increase sales 3 times year over year. Repeat customers are at 78%. 60% of customers have some sort of skin issue like eczema. Profits on 2022 sales were $38,000. A bar of soap costs $2.38 landed with packaging, and they sell for $11.
Did Gently Soap Get a Deal on Shark Tank?
71% of the population in the USA has some sort of sensitive skin issue, and it’s a growing problem. Kevin is put off by the price, but the other Sharks defend it. Kristen gets upset talking about how she was bullied because of her skin. Lori loves what she’s done but can’t invest because of something else she’s working on; she’s out.
Mark isn’t a luxurious soap person, so he can’t connect to the product; he’s out. Daymond doesn’t think he can help her; he’s out.
Kevin wants to know about customer acquisition costs. She gets a customer for $5.83, and the average order value is over $40. Kevin says he smells a royalty. He offers $75,000 for 10% plus $1 a bar until he recoups $500,000, then it drops to 20 cents in perpetuity.
Candace says Kristen is a passion-driven entrepreneur. She offers $75,000 for 30%. The other Sharks scoff at that offer, but Candace says she thinks they can blow it up and get acquired. Kristen counters with 15%, and Candace says no. She counters again at 20% and Candace says no again. When Kristen counters with 25%, Candace agrees.
Gently Soap Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. On show night, the company sold out its inventory.
After the original air date, Kristen said of the on-air deal with Candace: “We’re going to pitch to Target. We’re going to pitch to Walmart. And none of that is guaranteed, but it’s happening, and it is beyond what I thought I would be able to achieve at this point in the business.”
In December 2023, both Kristen and Candace appeared on FOX 11 Los Angeles. Candace said she invested because of Kristen’s personal stake and passion in developing the product. In June 2024, the company appeared in Candace’s C2 Ventures portfolio. The estimated net worth of Gently Soap is between $400K and $3 million as of 2025.
The Shark Tank Blog will follow up on Gently Soap & Kristen Dunning as more details become available.
Posts about Gently Soap on the Shark Tank Blog
Kristen Dunning: The Inventor Behind Gently Soaps
Where Can You Buy It?
Gently Soaps are available for purchase on their official website and on Amazon. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Kristen Dunning, an eczema sufferer and herbal science enthusiast, pitched her gentle, plant-based soap brand on Shark Tank Season 15, Episode 1.
- After an emotional and inspiring pitch, she secured a deal with Candace Nelson. The brand stood out for being fragrance-free, essential oil-free, vegan, and suitable for sensitive skin.
- After airing, Gently Soap sold out its inventory, gained national attention, and became a part of Candace’s C2 Ventures portfolio.
Curious to know about other businesses that appeared in the same episode? Check out their business updates!
