Mallory, Madison, and Viara Boyd hope the Sharks smell a deal when they pitch Angels and Tomboys, their line of sprays and lotions for teen and tween girls, in Shark Tank episode 803. The sisters started their Memphis-based company back in May of 2014. They wanted fun fragrances for girls that didn't smell like their mom's fancy perfume.
They pitched the idea to their mom, Viara, a dance academy owner and entrepreneur in her own right, and she thought it was a great idea. Credit Viara with the name Angels and Tomboys. She thought there's a little bit of each in every girl. As the company slogan says, “all girls are created equally different.”
The sisters made a bit of a media splash last November when they won “The Real Pitch Contest,” judged by none other than Shark Tank alumni Moziah Bridges of Mo's Bows. Their message is empowering girls with their “own” fragrances. With scents like Monkey Fart, Lemonade Doughnuts, Watermelon Funk and Deep Fried Ice Cream, there's sure to be a spray or lotion for both the ballerina and the basketball player.
They likely want a Shark to help them with marketing and production. Will a Shark get the scent and invest?
Angels and Tomboys Shark Tank Recap
Mallory, Madison, and Viara enter the Tank seeking $55,000 for 20% of their business. They explain their products then roll a video of their theme song, “I know You Like The Way I Smell.” They do a little dance and announce that all girls are created equally different before handing out samples. Each bottle costs $12 and cost $4 to make. Even though all they have is sprays and lotions now, they plan on expanding to a full line of beauty products. To date, they've sold 5000 units for a net of $59,000.
The Sharks like the numbers, but wonder why they aren't more profitable. Lori mentions Target has a similar line aimed at little girls. Kevin remarked that if there was a market for these products aimed at this age group, a big company would already be doing it. Viara said they were doing it first.
They say they're making and packaging product at home. Mark wants to know if they love what they're doing and they say yes. Kevin comically asks if they're willing to quit school to run the business! Kevin wants to know how they'd handle a large order and Viara states they've enquired with a manufacturer and can get the cost down to $1.25.
Robert is the first Shark out, stating he wouldn't buy it for his kids. Kevin says they haven't proven there's a market yet and goes out. Lori says they've done a good job, but it's a very competitive business; she's out. Daymond says he sees himself in the girls. After speaking with Mark, they agree to go in together at $60,000 ($30,000 each) for 33.3% of the business. After discussing it, they accept!
Angels and Tomboys Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. After appearing, the girls did a bunch of “pop up shops” selling the product. They also opened a retail store in May, 2018. Apparently, Mark wasn't aware of that development until the grand opening! The store also sells snacks based on the “flavors” of their fragrances.
As of February, 2019, the store is still open. Strangely, the website is down and social media has been dark since the summer of 2018.