Alexandra Ulmer seeks an investment for Au Baby (pronounced OH Baby), her ethically and sustainably manufactured baby blankets, in Shark Tank episode 1513. “Au” is French for “for the.” Ulmer spent the better part of 20 years as a knitwear designer at Nike. It was there she learned that most baby blankets are made with synthetic fleece or cotton ladened with chemicals. Part of the company mission is “to clean up the toxic textile industry” and she’s doing it one baby blanket at a time.
Founded in 2019, Au Baby uses all natural Merino or Cashmere wool. It’s soft, sustainable and stain resistant. Stains wipe off with a damp cloth. The wool is dyed in Italy using sustainable ingredients like plants, barks, flowers, leaves, and even insects. Blankets are produced in a small, woman owned facility in Los Angeles.
Sustainability doesn’t come cheap. The blankets cost $160 each, but they’re literally heirloom quality. They come in a variety of styles and colors. For $10 per letter, you can add a monogram. Ulmer is likely in the Tank to gets a Shark’s help upgrading her machinery to produce apparel and adult-sized blankets.
Company Information
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Posts about Au Baby on Shark Tank Blog
Au Baby Blankets: Revolutionizing Baby Blankets
Au Baby Shark Tank Recap
Alexandra will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Emma Grede and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Au Baby will be available on Shark Tank Blog once this episode airs.
Au Baby Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Au Baby & Alexandra Ulmer as more details become available.
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