Cricket’s Candy Creations Shark Tank Update | Season 16
Cricket Azima pitched her edible craft business on Shark Tank Season 16. She didn’t get a deal, but her candy venture gained major attention.
Cricket Azima stepped into the Shark Tank in Season 16. She pitched her sweet venture, Cricket’s Candy Creations. This unique business combined edible treats with creative crafting.
Founder Cricket Azima used to be a culinary educator. She studied communications, political science, and food studies. Then she decided to start her own thing to make learning about healthy cooking exciting for kids.
In 2001, she started a company called The Creative Kitchen. Before that, she worked in places like the White House and a think tank. One thing led to another, she finally launched Cricket’s Candy Creations.
Would the Sharks be willing to invest in her yummy venture?
About Cricket’s Candy Creations
| Category | Details |
| Founder | Cricket Azima |
| Product Type | Edible crafts for kids |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $275,000 |
| Equity Offered | 10% |
Cricket’s Candy Creations Pitch
Cricket Azima brought her little friends to pitch her delicious candy-craft business on Shark Tank. She called herself a “candy-preneur.” Her business offered both location-based entertainment and kits to take home. Your little ones (or you, no judgments here) could create interesting edible crafts that boasted both creativity and fun.
Online, they sold through their official website and Amazon. However, their physical location generated the most revenue at that time. It accounted for about 80%-90% of the total revenue.
They had sold 100,000 kits to date, which was over the span of one and a half years. In the stores, they had made $1.7 million worth of sales.
They also hosted parties and other events in their stores. These brought in about $500,000 worth of sales per year. On average, they hosted three parties every Saturday and Sunday.
At the time, they were working with their franchise agency. Their plan was to launch sales opportunities for franchises in January.
Since the business model was unclear, it confused Robert what exactly the entrepreneur was pitching on the show. He even said that, initially, he liked the idea, but the more the entrepreneur talked about it, the less he liked it.
The entrepreneur clarified that it was a brand overall. She revealed that her brand was solidified, but it was just her carrying the business on her own.
When Mark Cuban asked about her total sales from the previous month, she did not know offhand, which disappointed the sharks.
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What Makes Cricket’s Candy Creations Unique?
According to the founder of Cricket’s Candy Creations, hers is one of the number one and original candy crafting brands. These are the characteristics that make it stand out from the crowd.
- They make Lickable fingerpainting.
- They offer Edible slime making, Candy sushi crafting
- Hosts birthday parties and events
- Offers drop-in sessions and sleep-unders
- At-home kits available (candy jewelry, slime, sushi)
- Your kids can indulge in Chocolate creations and Candy jewelry making
Did Cricket’s Candy Creations Get a Deal on Shark Tank?
Once, they discussed the business model, and the sharks shared their views:
- Kevin found too many issues with the business. He even called it too small to make it a franchise.
- Barbara was actually interested in the business. However, when they asked the entrepreneur what profit she made per year from the stores, she couldn’t answer. That disappointed her.
- Robert said that this particular business needed to be small and focused right now. The entrepreneur was trying to run three different businesses together. For that reason, he did not invest.
- Lori and Mark also didn’t like the fact that the entrepreneur didn’t know her numbers.
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What Happened to Cricket’s Candy Creations After Shark Tank?
Although the entrepreneur could not secure any deal on Shark Tank, her business did gain a lot of attention. We will see what new opportunities this new attention brings her. According to Google Trends, her website saw a noticeable spike in interest following the episode.
Where Can You Buy It?
If you’re interested in this delicious craft (there’s a sentence you probably never thought you’d hear), get it from the official website of Cricket’s Candy Creations. You can also get it from Amazon.
In case you want to try their in-store experience or have them host one of their parties, you can visit their stores.
Quick Summary
- Cricket Azima pitched Cricket’s Candy Creations on Shark Tank Season 16.
- Her business makes crafts that you can eat. They offer kits to create at home and in-store entertainment as well.
- Unfortunately, the entrepreneur could not secure any deal with the sharks.
